# Lab-Grown Leather-Bound Books Paul Shapiro's 'Clean Meat' Boasts a Cruelty-Free Leather Cover By Laura McQuarrie | Published 2018-01-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/leather-bound-book References: [livekindly.co](https://www.livekindly.co/vegan-leather-bound-book/) & [ebay](https://www.ebay.com/itm/302603506354) 'Clean Meat' is the name of a new book from Paul Shapiro that tells the story of how cruelty-free meat can be created and commercialized for solutions that are safer and more sustainable—a special edition clean leather-bound book is also up for auction on eBay, featuring genuine leather than was grown in about a week. The clean leather material was created by Geltor, an innovative company that is working to create a sustainable gelatine substitute that may ultimately replace animal-derived gelatine in not just food, but many pharmaceutical and personal care items as well. Proceeds from the auction of the special-edition book will be put towards Good Food Institute, an organization that is devoted to promoting plant-based, animal-free product alternatives. As many conscious clothing brands and designer fashion houses are now eschewing animal products in favor of more sustainable alternatives, a range of creative, cruelty-free substitutes are emerging. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Cruelty-free Meat:** The trend of cruelty-free meat is disrupting the traditional meat industry and creating opportunities for clean and sustainable alternatives. - **Lab-grown Leather:** The trend of lab-grown leather is disrupting the fashion and textile industry by providing cruelty-free and sustainable alternatives to traditional animal-derived leather. - **Sustainable Substitutes:** The trend of sustainable substitutes is disrupting various industries, such as food, pharmaceuticals, and personal care, by offering innovative alternatives to traditional animal-derived products. ### Who This Affects Most - **Meat Industry:** The meat industry has an opportunity to embrace clean and cruelty-free meat production methods to cater to the growing demand for sustainable and ethical alternatives. - **Fashion Industry:** The fashion industry can explore opportunities in lab-grown leather to meet the rising demand for cruelty-free and eco-friendly materials. - **Food and Personal Care Industries:** The food and personal care industries have the potential to incorporate sustainable substitutes, such as gelatine alternatives, to create animal-free products that align with consumer preferences. ## Related on Trend Hunter - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Plant-Based Car Leather](https://www.trendhunter.com/trends/leather-alternative-1.md) - [Dinosaur-Themed Leather Bags](https://www.trendhunter.com/trends/labgrown-leather-ltd.md) - [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Bio-Leather Fungal Protectants](https://www.trendhunter.com/trends/fungal-coating.md) - [Sustainability-Focused Cultivated Meat Partnerships](https://www.trendhunter.com/trends/cultivated-meat.md) - [Alt Leather Phone Cases](https://www.trendhunter.com/trends/casetify-bioveg-collection.md)