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# Luxe Hands-Free Purses
Fendi's New Leather Belt Bags Feature the Brand's Iconic Revamped Logo

By Madison Mackay | Published 2018-05-22 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/leather-belt-bag
References: [hypebae](https://hypebae.com/2018/5/fendi-leather-belt-bag-black-red) & [fendi](https://www.fendi.com/us/black-leather-belt-bag/p-8BM005A0KKF0KUR)

Luxury fashion house [Fendi](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) created two new leather belt bags as the perfect hands-free summer accessory.

The new purses come in either black or a bold red shade, paying homage to [classic streetwear style](https://www.trendhunter.com/trends/monogramheavy-bags) from the 90s. The belt bag arrives with the brand's iconic revamped logo placed across the front in a luxurious gold-tone metal material. Each piece comes with a chain link strap for function and style, designed to be worn as either a belt or a crossbody bag. The interior features a durable material that has the brand's original logo as a print, as well as a small pocket to fit the essentials.

Fendi's two new leather belt bags will be available online for $1,190, as a retro yet fashion-forward statement piece.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 68% | Activity: 72% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Luxe Belt Bags:** Opportunity for luxury brands to create stylish hands-free accessories that pay homage to classic streetwear style.
- **Revamped Logos:** Opportunity for brands to update and showcase their logos in innovative ways to create a luxurious appeal.
- **Functional Fashion:** Opportunity to design versatile accessories that can be worn as both a belt and a crossbody bag, combining style and functionality.

### Industries Being Reshaped

- **Luxury Fashion:** Opportunity for luxury fashion brands to design and sell high-end belt bags as a fashionable statement piece.
- **Streetwear:** Opportunity for streetwear brands to incorporate classic 90s style into their hands-free accessory designs.
- **Accessories:** Opportunity for accessory brands to create functional and stylish belt bags that appeal to fashion-conscious consumers.

## Related on Trend Hunter

- [Luxury Crossbody Bags](https://www.trendhunter.com/trends/the-fyra-bag.md)
- [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md)
- [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)
- [Functional Accessible Leather Bags](https://www.trendhunter.com/trends/hobo-1.md)
- [French Baguette-Shaped Bags](https://www.trendhunter.com/trends/fendi-baguette1.md)
- [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)
- [Luxury Fashion Bag Charms](https://www.trendhunter.com/trends/bag-charm.md)
- [Affordable Luxury Statement Bags](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag.md)
- [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md)
