# Humorous Language Ads These Ads Shows the Struggles Many Face in Learning to Speak English By Riley von Niessen | Published 2016-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/learning-to-speak-english References: [designtaxi](http://www.designtaxi.com/news/387315/Humorous-Ads-Highlight-The-Importance-Of-Good-Pronunciation/) & [adeevee](http://www.adeevee.com/2016/07/web-international-english-wrong-words-print/) A series of ads was created by agency 'Y&R Shanghai' for 'Web International English' in China to depict its courses that assist those who are learning to speak English. Each of the ads depicts a different problem with pronunciation many encounter when tackling the difficult language, with Y&R Shanghai replacing the troublesome word with an [illustration](https://www.trendhunter.com/trends/capwords) so that this is understood. The ads are simplistic and to the point, highlighting a problem in a [humorous way](https://www.trendhunter.com/trends/lucky-energy) while also showing the goal Web International English has in correcting it. In doing this, the company shows that its courses can benefit people learning to speak English and prevents them from making possibly embarrassing speech errors. Beneath the short phrases and images are descriptions of the problem that's highlighted, the words "Speak English Like A Native" and the Web International English logo. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Humorous Language Ads:** Opportunity for using humor as a marketing strategy to highlight language-learning struggles. ### Industries Being Reshaped - **Language Learning:** Disruptive innovation opportunity in designing courses that address pronunciation difficulties with a humorous approach. ## Related on Trend Hunter - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [English-Learning Language Apps](https://www.trendhunter.com/trends/wannalisn.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Humorous Juice Campaigns](https://www.trendhunter.com/trends/ribena-chin-up-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Gen-Z-Targeted Language Platform Campaigns](https://www.trendhunter.com/trends/duolingo-ads.md) - [Spelling-Error Campaigns](https://www.trendhunter.com/trends/jimmy-deans.md) - [Localized Language App Collaborations](https://www.trendhunter.com/trends/fred-farid.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-on-ice.md)