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# Online Investing Resources
TD Bank Group Launched a Learning Centre for Investment Education

By Daniel Johnson | Published 2020-06-18 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/learning-centre
References: [td.mediaroom](http://td.mediaroom.com/2019-09-26-Investing-Report-Card-Canadians-score-an-A-for-effort-but-a-failing-grade-with-the-basics) & [td](https://www.td.com/)

TD Direct Investing previously launched a Learning Centre, to serve as a hub of [educational resources related to investing](https://www.trendhunter.com/trends/financial-education-platform). The Learning Centre features on-demand video content through the WebBroker platform, as well as Master Class workshops, webinars, and reports. TD creating the investing-focused resource in response to a poll that indicated that many Canadians are lack confidence when navigating investments. The poll indicated that only six percent of Canadians rated themselves as, 'rock star investors.'

Paul Clark, the President of Direct Investing and [EVP](https://www.trendhunter.com/trends/kora-rewards) for [TD Bank Group](https://www.trendhunter.com/trends/more-human), spoke about the rationale behind launching the investing resource, "We wanted to create a one-stop, easy-to-navigate online resource to help clients expand their knowledge, whether they're just getting started or a seasoned pro."

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 14% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market)

## Key Themes

### What Makes This Trend Stand Out

- **Online Learning:** The launch of TD Bank Group's Learning Centre for investment education highlights the growing trend of online learning resources in the investing industry.
- **Investment Confidence:** The poll results, revealing that only six percent of Canadians consider themselves confident investors, highlight the trend of addressing and improving investment confidence through education and resources.
- **Multi-media Content:** The inclusion of on-demand video content, webinars, and reports in TD's Learning Centre reflects the trend of providing a variety of engaging and informative multi-media resources in the investing industry.

### Sectors Adopting This

- **Online Education:** The launch of TD Bank Group's Learning Centre positions online education as a disruptive innovation opportunity in the investing industry.
- **Financial Services:** The need to address and improve investment confidence opens up disruptive innovation opportunities in the financial services industry.
- **Technology:** The integration of on-demand video content and online learning platforms presents disruptive innovation opportunities in the technology industry.

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