# Furniture Brand Language Lessons The Learn Swedish with IKEA Series Enhances At-Home Education By Laura McQuarrie | Published 2021-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/learn-swedish-with-ikea References: [designtaxi](https://designtaxi.com/news/413120/IKEA-Launches-Swedish-Language-Lessons-To-Keep-Kids-Engaged-At-Home/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) Swedish furniture brand [IKEA](https://www.trendhunter.com/trends/retail-therapy-site) is giving kids the chance to tune into lessons to Learn Swedish with IKEA, simultaneously taking some of the pressure off of parents to ease boredom at home. The three bite-sized classes are just a few minutes long and they cover Geography, Family and Nature, as well as how to pronounce some of the names of IKEA products. Through the short educational series, kids will learn that GNARP, a three-piece kitchen utensil set, gets its name from a Swedish town and KOLJA mean "haddock." As kids and families struggle to adjust to homeschooling or learning from home part-time, these fun and educational lessons promise to keep young minds occupied and growing, while giving back a few moments to parents in between lessons or after a day of virtual schooling. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 21% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **At-home Education:** IKEA's educational series presents opportunities to disrupt the education industry by bringing bite-sized lessons to kids at home. - **Brand-aided Learning:** More brands can explore the use of their products and names as a learning tool for children. - **Minimalist Learning:** The short duration of the lessons presents opportunities to innovate minimalistic and concise educational materials. ### Who This Affects Most - **Furniture:** Furniture companies and brands can explore how they can integrate educational content into their branding and products. - **Education:** Education companies can explore bite-sized educational content as an alternative to traditional learning methods. - **Technology:** Technology companies can explore the potential of developing learning platforms for this type of educational content. ## Related on Trend Hunter - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md) - [Playful Learning Collections](https://www.trendhunter.com/trends/ikea-open-house.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Stress-Reducing Cleaning Songs](https://www.trendhunter.com/trends/tidy-up-tune.md) - [Design Fantasy Game Manuals](https://www.trendhunter.com/trends/drnjns-dragan.md) - [Virtual Furniture Pop-Ups](https://www.trendhunter.com/trends/welcome-to-bloxburg.md)