# Esports Consultancy Firms 'Leapfox' Will Help Esports Organizations Elevate Their Brands By Colin Smith | Published 2022-03-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/leapfox References: [esportsinsider](https://esportsinsider.com/2022/03/patrick-collins-launches-esports-consultancy-leapfox/)  'Leapfox' is a new esports consultancy organization founded by Patrick Collins, a former marketing professional at '[EXCEL ESPORTS](https://www.trendhunter.com/trends/achieveminds-coaching).' Collins has over 10 years of experience working in traditional sports positions, as well as a wealth of experience working in the esports and gaming sectors. Collins will leverage his knowledge of the commercial sports world to turn Leapfox into a reliable, effective consultancy. Esports and gaming organizations can utilize Leapfox's services to increase public outreach, accrue new sponsorships, and receive guidance on how to orchestrate a brand direction. Leapfox has only been in operation for a few months and it has already assisted several organizations across Europe and the United Kingdom. According to '[Esports Insider](https://www.trendhunter.com/trends/esports-insider),' "[commercial agency launches](https://www.trendhunter.com/trends/g2-esports-5)/ expansions are starting to become a common occurrence in the sector," meaning Collins' experience in the traditional sports and marketing sectors will become very useful as more and more companies branch out into esports. Image Credit: Leapfox, Patrick Collins ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 25% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Esports Consultancy:** Esports teams and organizations are seeking consultancy firms to help elevate their brands, leading to an emerging market in esports consultancy services. - **Cross-industry Expertise:** The increasing prevalence of commercial agency launches/expansions in esports is creating opportunities for professionals with cross-industry expertise to bring their skills and knowledge to the sector. - **Brand Strategy for Esports:** The rise of esports consultancy firms highlights the demand for professional guidance in developing brand strategies tailored to the unique needs and characteristics of esports and gaming organizations. ### Sectors Adopting This - **Sports:** Professionals with traditional sports experience can leverage their skills and knowledge to help esports organizations elevate their brands through effective marketing and outreach strategies. - **Marketing:** Esports consultancy firms are creating disruptive innovation opportunities for marketing professionals by providing a new, lucrative market for their skills and expertise. - **Gaming:** The growth of esports as an industry is presenting opportunities for gaming professionals to expand their careers into related areas such as esports consultancy and marketing. ## Related on Trend Hunter - [Gaming Market Strategies](https://www.trendhunter.com/trends/leagues-gg.md) - [One-on-One Esports Coaching Services](https://www.trendhunter.com/trends/achieveminds-coaching.md) - [Esports Consultation Deals](https://www.trendhunter.com/trends/bright-up.md) - [Esports Business Collaborations](https://www.trendhunter.com/trends/blast-premier.md) - [Esports Retailer Collaborations](https://www.trendhunter.com/trends/excel-esports.md) - [Esports Marketing Alliances](https://www.trendhunter.com/trends/sportfive.md) - [Business Esports Partnerships](https://www.trendhunter.com/trends/epic-global.md) - [Amateur Esports Programs](https://www.trendhunter.com/trends/parabellum-esports.md) - [Educational Esports Endeavors](https://www.trendhunter.com/trends/british-esports.md)