# Meatless Sandwich Menus Arby's Leap Day Menu is a Tongue in Cheek Approach to Vegetarianism By Alyson Wyers | Published 2016-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/leap-day References: [finance.yahoo](http://finance.yahoo.com/news/arbys-unveils-leap-day-vegetarian-152000950.html) & [twitter](https://twitter.com/Arbys) To celebrate Leap Day this year on February 29th, [Arby's](https://www.trendhunter.com/trends/arbys-pet-toys) is celebrating by offering a vegetarian menu for one day only. The roast beef-focused chain restaurant will be offering vegetarian-friendly options for the first time. Each item is simply a meatless take on their signature carnivorous items. Extremely extensive, Arby's Leap Day vegetarian menu contains 43 choices for customers. This includes the sandwich brand's full gamut of bread-based dishes, as well as salads, fries ("potatoes -- the meats of the field") and a variety of desserts. This tongue in cheek approach is clearly not a serious take on veggie-friendly dishes. Chief Marketing Officer and Brand President Rob Lynch noted if the campaign was well-received, the menu might become available every Leap Year. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Vegetarian Fast-food Menus:** There is a growing trend in the fast-food industry to offer vegetarian or vegan options to cater to the increasing demand for plant-based diets. - **Humorous Brand Advertising:** The use of humor in advertising campaigns can be effective in generating buzz and creating a playful image for brands that could lead to more customers. - **Limited-time Offers:** Offering a unique and temporary menu can create excitement among customers and encourage repeat visits from loyal customers. ### Industries Being Reshaped - **Fast Food:** Fast food companies can tap into the plant-based market by offering vegetarian/vegan options on their menu and appealing to a wider customer base. - **Advertising:** Advertising agencies can work with businesses to develop humorous and creative campaigns that appeal to customers and grab their attention. - **Hospitality:** Restaurants and hotels can offer limited-time menus and promotions to attract new customers and entice loyal customers to return. ## Related on Trend Hunter - [Complimentary Sandwich QSR Promotions](https://www.trendhunter.com/trends/arbys-free-sandwich-month.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Valentine's Day Vegan Burger Promotions](https://www.trendhunter.com/trends/jalapeno-lime-beyond-meat.md) - [Hearty QSR Cheesesteak Sandwiches](https://www.trendhunter.com/trends/arbys-cheesesteaks.md) - [Plant-Based Beef Sandwiches](https://www.trendhunter.com/trends/italian-beef-sandwich.md) - [Indulgent QSR Birthday Meals](https://www.trendhunter.com/trends/arbys-birthday-meal.md) - [QSR Brand Pet Toys](https://www.trendhunter.com/trends/arbys-pet-toys.md) - [Italian Deli-Inspired QSR Sandwiches](https://www.trendhunter.com/trends/italian-beef-dip-sandwich.md) - [Deep Fried Turkey Sandwiches](https://www.trendhunter.com/trends/deep-fried-turkeys.md)