# Leap Day Birthday Promotions The Hard Rock Cafe is Celebrating Leap Day Babies with a Free Meal By Katherine Pendrill | Published 2016-02-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/leap-day-babies References: [blog.hardrock](http://blog.hardrock.com/post/2016/02/18/LEAP-YEAR-BABIES-CELEBRATE-THEIR-BIRTHDAYS-WITH-A-FREE-MEAL-AT-HARD-ROCK-CAFE-ON-FEBRUARY-29.aspx) Leap day babies only get to celebrate their true birthday once every four years and this year they can make the occasion extra special by collecting a [free entree](https://www.trendhunter.com/trends/sonic-live-free-fridays) from the [Hard Rock Cafe](https://www.trendhunter.com/trends/hard-rock-cafe-world-burger-tour). On February 29th, 2016, leap day babies who visit the Hard Rock Cafe will be treated to any entree from the Hard Rock Cafe’s 'Leaplings Eat Free' menu. This year's menu includes delicious offerings such as the [Legendary Burger](https://www.trendhunter.com/trends/holiday-burger-blitz), the Honey Mustard Grilled Chicken Sandwich and the Veggie Leggie. While no purchase is necessary, customers redeeming the promotion must provide valid government ID that confirms that their birthday is indeed February 29th. With more than 200,000 leap day babies in the US, the promotion provides a fun way to honor those who wait patiently to celebrate their birthday every four years. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Birthday Promotions:** Providing special promotions and offers for individuals celebrating their birthdays. - **Leap Year Celebrations:** Creating unique and memorable experiences for individuals born on leap day. - **Leap Day Marketing:** Leveraging the rarity of leap day birthdays to generate buzz and engage customers. ### Sectors Adopting This - **Restaurant:** Restaurants can offer special menus or discounts for individuals celebrating their birthdays. - **Event Planning:** Event planning companies can organize exclusive leap year celebrations for individuals born on leap day. - **Marketing and Advertising:** Marketing and advertising agencies can develop creative campaigns utilizing the concept of leap day birthdays. ## Related on Trend Hunter - [Complimentary Guacamole QSR Promotions](https://www.trendhunter.com/trends/chipotle-extra-day-promotion.md) - [Amphibious Leap Day Doughnuts](https://www.trendhunter.com/trends/leapling-doughnut.md) - [Birthday Cupcake Promos](https://www.trendhunter.com/trends/limitededition-cupcake-line.md) - [Complimentary Pancake Diner Promotions](https://www.trendhunter.com/trends/ihop-national-pancake-day.md) - [Complimentary Burger QSR Campaigns](https://www.trendhunter.com/trends/free-burger-day.md) - [Parent-Rewarding Burger Promotions](https://www.trendhunter.com/trends/wayback-burgers-promotion.md) - [Special Birthday Promotions](https://www.trendhunter.com/trends/birthday-promotion.md) - [Halloween Cafe Promotions](https://www.trendhunter.com/trends/cotton-patch-cafe-halloween.md) - [420-Themed Restaurant Promotions](https://www.trendhunter.com/trends/fatburger-420.md)