# Reality-Twisting Creations Leandro Erlich Plays With People and Perception By Brian G Randles | Published 2009-08-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/leandro-erlich References: [weheartstuff](http://www.weheartstuff.co.uk/?p=963) Leandro Erlich is a man whose concept of what is real is a bit askew. The Argentinian artist believes "reality is something we are dealt... but the final product of reality is a matter of major construction made by us." Leandro Erlich is definitely dealing out some aces in this [exhibition](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery). From the [shattering door](https://www.trendhunter.com/trends/illusion-box) to the [ghostly sitting quarters](https://www.trendhunter.com/trends/moving-furniture), Erlich knows how to grab the attention of an onlooker and force him or her to establish a reality of their own via his work. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Art Installations:** Businesses can consider creating immersive art installations that require audience engagement, providing unique experiences and a chance for customers to create their own realities. - **Augmented Reality Games:** Exploration of augmented reality technology could be applied to gaming to create an immersive experience that blurs reality and fiction enhancing video game experiences. - **Virtual Reality Museums:** There is the possibility for museums to experiment with virtual reality technology to create interactive exhibitions suggesting different ways of seeing reality in an artificial environment. ### Sectors Adopting This - **Art Exhibitions and Galleries:** Art galleries and exhibitions could use alternate realities that put the spotlight back onto the artists and make art an immersive experience creating a shift from the traditional ways art is appreciated. - **Event Planner:** Event planners can create unique experiential marketing campaigns that play around the idea of manipulating reality to increase engagement and boost an event’s popularity. - **Video Game Industry:** Video game companies could harness alternate reality technology to create cutting edge gaming experiences that blur the lines between the game world and the real world, causing immersion and emotional links with the game itself. ## Related on Trend Hunter - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Reflective Sculpture Exhibitions](https://www.trendhunter.com/trends/mirror-works.md) - [Immersive Light Art Installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble.md) - [Reflective Material Exhibits](https://www.trendhunter.com/trends/mirroring-dialogue.md) - [Social Experiment Virtual Apartments](https://www.trendhunter.com/trends/uncanny-spaces.md)