# Mussy Androgynous Shoots The Leandri Truter by Marnus Meyer Photo Series is Sophisticated By Jennifer Gosnell | Published 2012-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leandri-truter-by-marnys-meyer References: [fashiongonerogue](http://fashiongonerogue.com/fresh-face-leandri-truter-marnus-meyer/) & [wbyharris](http://www.wbyharris.com/2012/04/out-of-africa-fresh-face-leandri-truter.html) Simple, messy and intense are the key words to describe this shoot, featuring model Leandri Truter captured by Marnys Meyer. Featured as a "fresh face" of fashion on Fashion Gone Rogue Truter, the model is a native of South Africa offering a promising new look for the sleek world of fashion. With an androgynous quality and captivating look, Truter makes her introduction big. Rocking a schoolboy cap, blazer and messed-up hair, the Leandri Truter by Marnys Meyer photography shoot captures simplistic beauty. The windswept and carefree captures are a perfect portrayal of an incoming model looking to [keep it basic, yet beautiful](https://www.trendhunter.com/trends/aaron-levine). The [masculinity of the clothing](https://www.trendhunter.com/trends/studio-nicholson-fw25) and details are what set this shoot apart. Rocking the carefree and chill vibe, Truter encompasses an androgynous woman who balances both gender roles perfectly: a rare feature the fashion industry seems to be in demand for. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** Disruptive innovation opportunity: Explore new designs and styles that blur the lines between traditional notions of masculinity and femininity. - **Messy and Carefree Aesthetics:** Disruptive innovation opportunity: Develop products or services that embrace a natural, effortless look and cater to the growing demand for low-maintenance beauty. - **Fresh Faces in Fashion:** Disruptive innovation opportunity: Create platforms or agencies that connect emerging models, particularly those with unique looks or backgrounds, with fashion industry professionals. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce gender-neutral clothing lines or reimagine traditional gender-focused fashion to cater to a wider audience. - **Beauty:** Disruptive innovation opportunity: Develop innovative hair and makeup products that enhance natural, messy looks and offer easy application for everyday use. - **Modeling Agencies:** Disruptive innovation opportunity: Utilize technology and data-driven platforms to identify and promote talented models that don't fit into conventional beauty standards. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)