# Better-For-You Convenience Meals Lean Kitchen Network Has a New Clean Label Brand Called 'Hide' By Katherine Pendrill | Published 2026-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lean-kitchen-network References: [foodbev](https://www.foodbev.com/news/lean-kitchen-network-launches-clean-label-ready-meals-brand-hide-exclusively-in-tesco)  The U.K.'s Lean Kitchen Network has just unveiled a new food brand called 'Hide' that delivers clean label convenience meals. Developed in collaboration with NHS doctor and nutrition advocate Dr. Rupy Aujla, Hide is meant to give consumers a better-for-you option when it comes to ready meals. Each product has been specially built around a strict nutritional framework of at least 25 grams of protein, 8 grams of fiber, and no more than 5 grams of added sugar. The meals are also meant to help consumers meet their '5 A Day' target of daily fruits and vegetables. In total, the new Hide lineup includes six ready meals, two on-the-go grain bowls, and two snack products. These products will all debut as a Tesco exclusive, in stores and online as of this April. Image Credit: Lean Kitchen Network ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 90% | Activity: 76% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean Label Ready Meals:** Growing consumer preference for transparent ingredients and minimal additives is enabling ready meals formulated around simple, recognisable components and strict nutrient thresholds. - **Nutrition-first Convenience:** Products designed to hit specific macronutrient and micronutrient targets while remaining shelf-stable are reshaping expectations for what convenient meals can deliver. - **Retail-exclusive Healthy Brands:** Exclusive grocery partnerships that launch premium health-focused lines create new pathways for brands to gain rapid distribution and curated consumer exposure. ### Who This Affects Most - **Packaged Foods:** Formulation and packaging innovations that extend shelf life without compromising clean-label claims present opportunities to disrupt traditional frozen and chilled meal segments. - **Retail Grocery:** Supermarkets acting as launch platforms for branded healthier offerings are altering supplier dynamics and assortment strategies within brick-and-mortar and online channels. - **Nutrition Technology:** Data-driven meal design and personalized nutrition tools that integrate clinical guidelines and consumer habits could transform how convenience meals are developed and marketed. ## Related on Trend Hunter - [Restaurant-Inspired Grocer Food Ranges](https://www.trendhunter.com/trends/leon-grocery.md) - [Protein-Packed Private Label Meals](https://www.trendhunter.com/trends/asda-protein-ready-meal-range.md) - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Protein-Packed Ready Food Ranges](https://www.trendhunter.com/trends/myprotein-and-greencore.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md) - [New Year Meal Ranges](https://www.trendhunter.com/trends/the-gym-kitchen-products.md) - [Nutritionally Complete Meal Solutions](https://www.trendhunter.com/trends/sneak-energy-2.md) - [High-Protein Frozen Meals](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meal.md) - [Athlete-Targeted Chilled Meats](https://www.trendhunter.com/trends/meats-range.md)