# Candid Polaroid Editorials The Ones 2 Watch 'Lean Into It' Series Highlights Casual Apparel By Jana Pijak | Published 2017-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lean-into-it References: [theones2watch](https://theones2watch.com/editorial/women/29134/) & [amirkuckovic](http://www.amirkuckovic.com/) The Ones 2 Watch 'Lean Into It' image series boasts casual wardrobe styling that exudes a youthful and carefree air. Photographed by Amir Kuckovic, this series consists of [candid polaroid imagery](https://www.trendhunter.com/trends/kotn-fw-2024-collection) that is unposed and un-retouched. Styling for Lean Into It is the work of Natalia Sanchez who opts for layered and [graphic looks like Thrasher logo tees](https://www.trendhunter.com/trends/one-on-one-collection), tweed blazers and hoodies that boast a primary color palette. Model Aliz Menyhert fronts the photoshoot while posing amidst residential and outdoor setting. Staying true to the youthful style aesthetic that The Ones 2 Watch is known for, photographer Amir Kuckovic captures a carefree and candid series. The editorial celebrates fashion's current [athleisure obsession](https://www.trendhunter.com/trends/wintry-athletic-apparel), spotlighting clothes that marry aesthetics with a sense of comfort. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 71% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Candid Polaroid Imagery:** The trend of using candid polaroid imagery in fashion editorials presents an opportunity for brands to showcase authenticity and a sense of nostalgia. - **Youthful and Carefree Fashion:** The trend of styling casual apparel in a youthful and carefree manner allows brands to tap into the growing demand for comfortable and casual fashion. - **Fashion's Athleisure Obsession:** The trend of highlighting athleisure clothing in editorials provides an opportunity for brands to capitalize on the popularity of fashion-meets-function designs. ### Where This Applies - **Fashion Photography:** The fashion photography industry can benefit from incorporating candid polaroid imagery techniques to create visually compelling and nostalgic editorials. - **Apparel Retail:** The apparel retail industry can leverage the demand for youthful and carefree fashion by offering a wide range of casual and comfortable clothing options. - **Athleisure Brands:** The athleisure industry can capitalize on the athleisure obsession trend by showcasing their fashion-forward and functional clothing in editorials and marketing materials. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md)