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# Collaboration Video Game Timepieces
The League of Legends x G-SHOCK Watches Come in Two Models

By Michael Hemsworth | Published 2023-09-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/league-of-legends-x-gshock
References: [hypebeast](https://hypebeast.com/2023/9/g-shock-league-of-legends-ga-110ll-1ajr-jinx-gm-b2100ll-1ajr-hextech-info) & [gshocksio](https://gshock.casio.com/jp/products/collection/limited/lol-collaboration/)

The League of Legends x [G-SHOCK](https://www.trendhunter.com/trends/cocacola-x-gshock) timepieces are an officially licensed series of accessories that are perfect for avid fans to help them elevate their style with a touch of [video game prowess](https://www.trendhunter.com/trends/timex-and-fortnite).

The timepieces include the GA-110LL-1AJR and the [GM-B2100LL-1AJR](https://www.trendhunter.com/trends/gshock-and-league-of-legends), which showcase a multicolored neon aesthetic and a black and gold finish, respectively. The timepieces each maintain a rugged aesthetic and boast ample nods to the online game for avid players alike to appreciate. Each of the watches come packaged in special edition casing that's emblazoned with both brands' logos.

The League of Legends x G-SHOCK timepieces are arriving in Japan where consumers can pick them up for 26,000 yen for the GA-110LL-1AJR, while the GM-B2100LL-1AJR comes in at 137,500 yen. The official release date for the watches hasn't yet been confirmed.

Image Credit: G-SHOCK / Riot Games, [hypebeast](https://hypebeast.com/2023/9/g-shock-league-of-legends-ga-110ll-1ajr-jinx-gm-b2100ll-1ajr-hextech-info), [gshocksio](https://gshock.casio.com/jp/products/collection/limited/lol-collaboration/)

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 90% | Activity: 90% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Multicolored Neon Aesthetic:** The League of Legends x G-SHOCK timepieces feature a vibrant multicolored neon aesthetic, offering an opportunity for fashion and accessory industries to explore bold and eye-catching designs.
- **Rugged Aesthetic:** The League of Legends x G-SHOCK timepieces maintain a rugged aesthetic, presenting an opportunity for the watch industry to create durable and stylish timepieces for outdoor enthusiasts.
- **Special Edition Packaging:** The League of Legends x G-SHOCK timepieces come packaged in special edition casing, providing an opportunity for the packaging industry to design unique and collectible packaging solutions.

### Industries Being Reshaped

- **Fashion and Accessories:** The fashion and accessories industry can leverage the multicolored neon aesthetic of the League of Legends x G-SHOCK timepieces to create bold and eye-catching designs in their products.
- **Watch:** The watch industry can capitalize on the rugged aesthetic of the League of Legends x G-SHOCK timepieces to develop durable and stylish timepieces suitable for outdoor enthusiasts.
- **Packaging:** The packaging industry can explore innovative and collectible packaging solutions inspired by the special edition casing of the League of Legends x G-SHOCK timepieces.

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