# Handheld Awareness Ads 'League Against Cancer' Emphasizes Personal Check-ups By Andrew Robertson | Published 2012-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/league-against-cancer References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/league-against-cancer-joystick-magicube-smartphone/) The new [awareness campaign](https://www.trendhunter.com/trends/hats-for-hope-movement) for the League Against Cancer features a variety of comical boxer briefs with eye-catching logos centered around the crotch region. Although light-hearted and comical, the message behind this campaign is nothing to joke about. The odds today for a man to contract [testicular cancer](https://www.trendhunter.com/trends/novomins-movember-campaign) are roughly 1 in 250 with the highest risk being from 20 to 39 years of age. While it is extremely important to have a routine check-up, men can also carry out their own personal check-ups. While it may not be dinner conversation material, self check-ups are imperative in order to catch any [sign of cancer](https://www.trendhunter.com/trends/know-your-lemons) from the beginning. So as the ad campaign reveals, instead of obsessing over a video game controller, phone or rubix cube, be sure to give yourself a once over. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Personal Health Awareness:** Opportunity to create innovative tools and devices that promote personal health check-ups. - **Comical Awareness Campaigns:** Disruptive potential of using humor and eye-catching designs to raise awareness about serious health issues. - **Self-check-up Technologies:** Innovative technologies that enable individuals to perform self-check-ups for early detection of health problems. ### Industries Being Reshaped - **Healthcare:** Opportunity for the healthcare industry to develop personalized check-up tools and services. - **Advertising:** Disruptive potential for the advertising industry to create attention-grabbing campaigns that raise awareness about health issues. - **Consumer Electronics:** Opportunity for consumer electronics companies to develop devices and apps that facilitate self-check-ups for personal health monitoring. ## Related on Trend Hunter - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Multi-Level Cancer Awareness Campaigns](https://www.trendhunter.com/trends/united-breast-cancer-foundations.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md)