# Colorful Celeb Cannabis Brands Leafs by Snoop is a Contemporary Cannabis Label by Snopp Dogg By Kalin Ned | Published 2019-07-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/leafs-by-snoop1 References: [pentagram](https://www.pentagram.com/work/leafs-by-snoop-1/story) & [newcannabisventures](https://www.newcannabisventures.com/snoop-dogg-cannabis-products-available-in-canada/) Having his public identity tied to the bold cannabis connoisseur, Snoop Dogg extends himself into the expanding marijuana market through his new label 'Leafs by Snoop.' Given his creative history — one that is filled with at-the-time progressive songs like 'Smoke the Weed,' 'California Roll,' and 'This Weed Iz Mine,' this brand will, without a doubt, be trusted among consumers. Leafs by Snoop operates in Colorado, where consumption is legal. The label offers a rich range of flowers, as well as [edibles](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies), which are playfully marketed as 'Dogg Treats.' To break the stigma and call attention to the products, the business owner taps design studio [Pentagram](https://www.trendhunter.com/trends/best-blnz) for a whimsical packaging identity. Leafs by Snoop's [colorful assets](https://www.trendhunter.com/trends/jaunty) will not only draw attention to the offerings but will also make them more accessible. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity Cannabis Brands:** The trend of celebrities creating their own cannabis brands presents an opportunity for disruptive innovation in the marketing and branding of cannabis products. - **Whimsical Cannabis Packaging:** The trend of playful and colorful packaging in the cannabis industry presents an opportunity for disruptive innovation in the design and branding of cannabis products. - **Edible Cannabis Products:** The trend of offering edible cannabis products presents an opportunity for disruptive innovation in the development and marketing of cannabis-infused food and beverages. ### Who This Affects Most - **Cannabis:** The cannabis industry can leverage celebrity endorsements and innovative packaging to stand out in a crowded market and attract new consumers. - **Design:** Design studios can capitalize on the trend of whimsical cannabis packaging and help cannabis companies differentiate their products through unique branding and design. - **Food and Beverage:** The food and beverage industry can explore new product development opportunities by incorporating cannabis into their offerings, given the growing popularity of edible cannabis products. ## Related on Trend Hunter - [Dispensary-Cafe Concepts](https://www.trendhunter.com/trends/swed.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md) - [AI-Designed Treat Packaging](https://www.trendhunter.com/trends/hempacco.md) - [Rapper-Honoring Cannabis Strains](https://www.trendhunter.com/trends/death-row-records-cannabis.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [Colorful Cannabis Brands](https://www.trendhunter.com/trends/colorful-cannabis-brand1.md) - [Sparkly Cannabis Products](https://www.trendhunter.com/trends/beboe-by-scott-campbell.md) - [Sour Collaboration Cannabis Gummies](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies.md)