# Plant-Based Protein Jerky Snacks 'Leaf Jerky' is a Plant-Based Meat Snack Alternative By Laura McQuarrie | Published 2019-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/leaf-jerky References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/14496-kellogg-unveils-leaf-jerky-at-expo-east) & [leafjerky](https://www.leafjerky.com/en_US/home.html) [Leaf Jerky](https://www.trendhunter.com/trends/popcorn-froyo) launched at this year's Natural Products Expo East, introducing a brand-new [plant-based meat snack](https://www.trendhunter.com/trends/vegan-salami-sticks) alternative that's conveniently packaged for on-the-go consumption. The idea for the product began with the desire to create a [vegan snack](https://www.trendhunter.com/trends/the-original-butcher-stick) that could be shared with meat eaters with a focus on health and eco-friendly values. According to Leaf Jerky founder Amy Shouldice, "Leaf Jerky is an easy, familiar, ready-to-savor option for vegans, vegetarians and flexitarians alike." The soy-based jerky snack uses less natural resources to produce than conventional jerky products and is sold in single-serve portions that share 11 grams of plant-based protein. At launch, Leaf Jerky is available in a Cracked Pepper and Herb flavor, although more flavors are expected to be introduced soon. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Snacks:** Disruptive innovation opportunity: Develop new and innovative plant-based protein snacks to cater to the growing demand for vegan and vegetarian options. - **Convenient On-the-go Snacks:** Disruptive innovation opportunity: Create convenient, single-serve snack options that are easy to consume while on the move. - **Health and Eco-friendly Foods:** Disruptive innovation opportunity: Explore the development of more health-conscious and sustainable food products that align with eco-friendly values. ### Who This Affects Most - **Plant-based Food Industry:** Disruptive innovation opportunity: Revolutionize the plant-based food industry by introducing new and exciting plant-based alternatives. - **Snack Food Industry:** Disruptive innovation opportunity: Disrupt the traditional snack food industry by offering healthier and more sustainable snack options. - **Vegan and Vegetarian Food Market:** Disruptive innovation opportunity: Tap into the growing vegan and vegetarian food market by creating innovative and delicious plant-based alternatives. ## Related on Trend Hunter - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Sweet Potato Jerky Snacks](https://www.trendhunter.com/trends/sweet-potato-jerky.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Cinnamon Churro Meatless Jerkies](https://www.trendhunter.com/trends/cinnamon-churro-jerky.md) - [Carrot Bacon Strips](https://www.trendhunter.com/trends/carrot-bacon.md) - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md)