# Leaf-Shaped Eye Patches KNC Beauty's Leaf Eye Mask Targets the Entire Eye Area By Laura McQuarrie | Published 2021-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leaf-eye-mask References: [hypebae](https://hypebae.com/2021/10/knc-kristen-noel-crawley-beauty-leaf-eye-mask-skincare-price-release-date) & [kncbeauty](https://kncbeauty.com/collections/all#all) Kristen Noel Crawley‘s KNC Beauty is preparing to expand its product portfolio with an all-new Leaf Eye Mask that has a fun shape and a functional design. Unlike many [soothing eye patches](https://www.trendhunter.com/trends/hyper-rejuvenating-eye-patch) that are only shaped to cover the delicate undereye, this one has a shape that extends to address the [entire eye area](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask). The product is beneficial for supporting and restoring elasticity, all the while providing a refreshed feel with a youthful-looking glow. The mask is packed with skin-supporting ingredients such as cactus extract, Vitamin E, hyaluronic acid, cucumber and green tea leaf. For best results, the brand recommends using the [leaf-shaped eye mask](https://www.trendhunter.com/trends/banana-split-eye-pads) about two to three days a week for about 10 minutes at a time. These eye patches help to make self-care simple without getting in the way of selfies. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 72% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Extended Eye Patches:** Opportunities to expand the use of extended eye patches to target the entire eye area for more benefits and results. - **Youthful Eye Care:** Innovation opportunities to develop eye care trends that promote youthful looks with the use of skin beneficial ingredients. - **Simplified Self-care Products:** Creating products that cater to the need for self-care without being overly complicated and giving users the freedom to take selfies. ### Industries Being Reshaped - **Beauty and Cosmetics:** Opportunities for beauty brands to expand their product lines to include new eye care ranges that promote youthful looks and extended benefits. - **Self-care:** Innovation opportunities in developing simplified, practical, and easy-to-use self-care products that cater to the increasing demand for self-care routines that can fit into busy lifestyles. - **Wellness:** Incorporating youthful eye care products that enhance self-care routines into the wellness industry has the potential to bring in a new audience and create new revenue streams. ## Related on Trend Hunter - [Antioxidant-Fueled Eye Patches](https://www.trendhunter.com/trends/chebula-multicorrective-eye-patches.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Matcha-Infused Undereye Patches](https://www.trendhunter.com/trends/matcha-eye-patches.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Awakening Undereye Patches](https://www.trendhunter.com/trends/jet-lag-eye-patches.md) - [Rejuvenating Eye Patches](https://www.trendhunter.com/trends/immortelle-precious-eye-patches.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md)