# Scantily-Clad Assassins 'Leaders of Men' in Posi+tive Magazine Walks on the Wild Side By Marissa Brassfield | Published 2010-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/leaders-of-men References: [thefashionisto](http://thefashionisto.com/leaders-of-men-by-andy-houghton-for-positive/) & [positive-magazine](http://www.positive-magazine.com/) Models Sam Brack, Ryan Jagger, Jamie Hanson, Kieron Wraith, and James Storr are badass individuals for 'Leaders of Men' in Posi+tive Magazine. Whether they're gun-wielding assassins rocking undies and tattoos or walking the streets clad in a Zara suit and [full face mask](https://www.trendhunter.com/trends/alessandro-micheles), both the [fashions and lifestyles featured are wild](https://www.trendhunter.com/trends/wildest-ones-yet). See more shots from 'Leaders of Men' in Posi+tive Magazine above. Which character is your favorite? **Implications** - One of the best ways a brand can attract attention is by producing advertising that features [unabashed sex appeal](https://www.trendhunter.com/trends/borntostandout-fall-2024). Not only does the marketing draw in viewers through physical attraction, it draws interest from news media and critics who wonder if the ad is too risque. Regardless, it creates memorable brand awareness. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 92% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Unabashed Sex Appeal:** Brands can attract attention by producing advertising that features unabashed sex appeal, creating memorable brand awareness. - **Risque Marketing:** Marketing that pushes the boundaries of what is considered acceptable can generate interest from news media and critics, increasing brand exposure. - **Wild Lifestyles:** Highlighting wild and unconventional lifestyles in advertising can captivate audiences and make the brand stand out from the competition. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage unabashed sex appeal and risque marketing to disrupt the industry and create a strong brand identity. - **Advertising:** Incorporating wild lifestyles and unconventional themes in advertising can help brands capture attention and differentiate themselves from competitors. - **Media:** Media outlets can capitalize on the controversy generated by risque ads and wild lifestyles to attract viewers and spark discussions. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md)