# Paper Bill Polos The Leader Megazine Campaign Features Brazilian Currency Origami By Meghan Young | Published 2010-08-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/leader-megazine-campaign References: [whitezine](http://www.whitezine.com/en/graphic/leader-megazine-advertising.html) & [behance.net](http://www.behance.net/gallery/Leader-Megazine/622601) Considering that there are many ways to easily spend your monthly income, I have to commend the Leader Megazine campaign for taking an [affordable fashion stance](https://www.trendhunter.com/trends/1p-shop). As one of the biggest retailers in Brazil, this ad's message will undoubtedly be heard once these prints hit the streets. Designed by Guilherme Pecego, the Leader Megazine campaign features "[iconic pieces of clothes](https://www.trendhunter.com/trends/onelegged-jean) made with [brazilian currency](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000) by an origami artist," according to the Dubai-based designer. Creative and thought-provoking, check out the featured gallery and see these print ads for yourselves. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Fashion:** Opportunity for brands to create affordable fashion campaigns that resonate with cost-conscious consumers. - **Creative Advertising:** Opportunity for brands to think outside the box and create unique and thought-provoking advertising campaigns. - **Origami Art:** Opportunity for artists and designers to explore origami as a medium for creating innovative and visually striking pieces. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to adopt affordable fashion strategies and campaigns. - **Advertising and Marketing:** Disruptive innovation opportunity for advertising and marketing agencies to develop creative and unconventional campaigns. - **Art and Design:** Disruptive innovation opportunity for artists and designers to incorporate origami into their creative processes and artworks. ## Related on Trend Hunter - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Cost-Conscious Clothing Campaigns](https://www.trendhunter.com/trends/primark-never-basic-campaign.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Paper-Made Piggy Banks](https://www.trendhunter.com/trends/metallic-piggy-bank.md) - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md)