# Martian Smartphone Campaigns OPPO's 'Lead the Species' Appeals to Adventurous Millennials By Laura McQuarrie | Published 2019-07-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lead-the-species References: [prnewswire](https://www.prnewswire.com/news-releases/oppo-renos-lead-the-species-campaign-inspires-millennials-to-explore-beyond-boundaries-300880625.html) & [oppo](https://www.oppo.com) Lead the Species is the name of a new campaign from global smartphone brand [OPPO](https://www.trendhunter.com/trends/reno6-pro-5g) that appeals to Millennials who are passionate about exploration, adventure and cutting-edge technology. In particular, the campaign highlights the [OPPO Reno series](https://www.trendhunter.com/trends/oppo-find-x9-pro) and introduces a group of explorers leading the human race to new discoveries on the Red Planet. The campaign explores the possibilities for a new future and reflects the Middle East's own goals for space travel and colonies of the future. The artful Lead the Species campaign features custom-made costumes, including avant-garde suits and couture outfits, that are paired with futuristic makeup looks and scenes on a rugged Martian landscape. According to OPPO, "Our aim is to inspire Millennials to further explore themselves and to embrace their inner leader—much like we have done at OPPO." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Exploration Marketing:** Developing marketing campaigns that appeal to Millennials' passions for exploration and adventure while promoting cutting-edge technology. - **Futuristic Fashion:** Creating custom-made costumes and avant-garde suits that incorporate futuristic design elements for marketing campaigns. - **Space Travel Goals:** Highlighting the aspirations of space travel and colonies of the future to resonate with target audiences. ### Where This Applies - **Smartphone Manufacturing:** Opportunities to innovate and capture the adventurous Millennial market by developing smartphones with features tailored to exploration and adventure. - **Fashion and Cosmetics:** Collaborating with technology brands to create futuristic fashion and makeup looks for marketing campaigns that target Millennials passionate about exploration. - **Space Technology:** Exploring partnerships with smartphone brands to develop space-related technology for future space travel and colonization endeavors. ## Related on Trend Hunter - [Photography-Focused Smartphones](https://www.trendhunter.com/trends/reno6-pro-5g.md) - [Night Photography Smartphones](https://www.trendhunter.com/trends/oppo-find-x5.md) - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Interstellar Special-Edition Smartphones](https://www.trendhunter.com/trends/specialedition-smartphone.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)