# Clean Airvertising Lead Pencil Studio Successfully Promotes Nothing By Kamal Musharbash | Published 2010-11-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lead-pencil-studio References: [fastcodesign](http://www.fastcodesign.com/1662616/a-billboard-that-advertises-nothing-but-clean-air) & [leadpencilstudio](http://www.leadpencilstudio.com/main) Erected at the US-Canada border near Vancouver, B.C. is a [steel mesh “billboard”](https://www.trendhunter.com/trends/worlds-heaviest-billboard) cleverly created by Lead Pencil Studio. Instead of using a generic billboard advertisement, the studio decided to boost the knowledge regarding clean air, and the most effective way became a void artistic expression of health and design. The Lead Pencil Studio advertisement was commissioned by the [U.S. federal government](https://www.trendhunter.com/trends/mad-fuel-system) and resembles television static. Its strong message however, undeniably conveys the dire need for clean air and eco-friendly living. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Advertising:** Opportunity for brands to promote their eco-friendly practices and encourage sustainability through creative advertising. - **Artistic Billboards:** Innovative billboard designs that use art to convey important messages, providing a unique approach to advertising. - **Minimalist Advertising:** Using limited design and messaging to catch the attention of consumers and communicate important issues, promoting minimalism as a marketing strategy. ### Who This Affects Most - **Advertising Industry:** The advertising industry can adopt more eco-friendly and creative approaches to promote awareness about important social issues to consumers. - **Environmental Industry:** The environmental industry can leverage creative advertising to raise awareness and promote effective ways to improve air quality. - **Art and Design Industry:** The art and design industry can collaborate with marketers to create unique billboards that promote powerful messages in a beautiful and artistic way. ## Related on Trend Hunter - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Air Purifying Architectural Towers](https://www.trendhunter.com/trends/verto-air-purification.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md)