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# Eccentric Aesthetics Editorials
The Vogue Italia Online Lea Nielsen Photoshoot Shows Bold Makeup

By Jordy E | Published 2015-05-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lea-nielsen
References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/05/chloe-memisevic-by-lea-nielsen-for.html) & [vogue.co.it](http://www.vogue.co.it)

The latest [Vogue](https://www.trendhunter.com/trends/no-rules-club) Italia Online production put on by photographer Lea Nielsen displays a series of [bold, avant-garde cosmetic looks](https://www.trendhunter.com/trends/emilio-pucci). Model [Chloe](https://www.trendhunter.com/trends/phoebe-philo) Memisevic is at the heart of this set, which features striking aesthetic styles alongside equally bold ensembles.

Hair and make up expert Jan Stuhr is the mastermind behind this Vogue Italia Online photoshoot. In each image, Stuhr ensured that Memisevic appeared daring and unruly for the current Spring/Summer 2015 season.

Stuhr pulled off this unruly element with winged orange eyeliner, angular bright blue eyebrow designs and dashes of yellow powder. Together the color blocked elements came across as orderly and highly appealing for contemporary ensembles, especially those that are in need of bright twists.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 58% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Bold Aesthetic Makeup:** There is a disruptive innovation opportunity to create new cosmetic products and looks that push the boundaries of traditional makeup.
- **Avant-garde Fashion:** There is a disruptive innovation opportunity to design bold and unconventional clothing styles that complement the bold aesthetic makeup trends.
- **Creative Hair Styling:** There is a disruptive innovation opportunity to create innovative hairstyles that enhance and accentuate the bold aesthetic makeup trends.

### Who This Affects Most

- **Cosmetics:** The cosmetics industry can capitalize on the bold aesthetic makeup trend by developing new products and marketing campaigns that cater to consumers who want to push the boundaries of traditional beauty.
- **Fashion:** The fashion industry can embrace the avant-garde fashion trend by collaborating with makeup brands to create bold and unconventional clothing designs that complement the bold aesthetic makeup looks.
- **Haircare:** The haircare industry can seize the opportunity to create innovative styling products and techniques that enhance the bold aesthetic makeup trends and help individuals achieve unique hairstyles.

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