# Egg-Smashing Underwear Commercials The Le Slip Francais Underwear Ad is Suggestively Hilarious By Gil Cohen | Published 2012-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-slip-francais-underwear-ad References: [adrants](http://www.adrants.com/2012/11/underwear-brand-does-miraculous-things.php) & [leslipfrancais.fr](http://www.leslipfrancais.fr/) In order to appeal to the male demographic, the Le Slip Francais underwear ad incorporates lots of [below-the-belt humor](https://www.trendhunter.com/trends/youll-swear-by-them). This video commercial features an attractive redhead dressed like a classic 50s housewife with red nails and lips, constantly giving the camera provocative smiles. She places eggs that are supposed to represent a certain part of the male genitalia on the table, and then places a generic brand of underwear over one set and Le Slip Francais over the other. She then proceeds to smash them with a hammer—causing many watchers to cringe I’m sure—with extremely surprising results. The Le Slip Francais underwear ad appeals to men with its hilarity as well as its [suggestive imagery](https://www.trendhunter.com/trends/valentines-day-chocolates-1). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Below-the-belt Humor:** Utilizing suggestive humor to target male demographic in advertising. - **Shock Advertising:** Capturing audience attention through unexpected and surprising campaigns. - **Gender Stereotype Reversal:** Using classic gender stereotypes and subverting them for comedic effect. ### Industries Being Reshaped - **Fashion:** Utilizing humorous and bold advertisements to generate interest in clothing brands. - **Entertainment:** Incorporating shock and humor in creative marketing to draw audiences to movies, TV shows, and other media. - **Consumer Goods:** Using unconventional advertising methods to market everyday products and generate buzz among consumers. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md)