# Minimalist Yogurt Shops The Le Pur Pop-Up Shop Boasts a Clean and Fresh Design By Katherine Pendrill | Published 2017-01-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/le-pur References: [retaildesignblog.net](http://retaildesignblog.net/2016/12/13/le-pur-pop-up-shop-by-ramoprimo-beijing-china/) & [insideretail.asia](https://insideretail.asia/2016/12/14/le-pur-installs-pop-up-in-office-lobby/) Last month, the yogurt company 'Le Pur' opened up a chic pop-up shop inside the lobby of its Beijing office. Not only does the [pop-up cafe](https://www.trendhunter.com/trends/treat-shoppe) create a relaxing space for patrons to enjoy a healthy snack, but it also helps to underscore the company's values in a visual way. The Le Pur pop-up was designed by the Beijing-based architecture group Ramoprimo as a way of showcasing the brand's famous [yogurt products](https://www.trendhunter.com/trends/onken-naked-big-pots). In order to convey the company's commitment to health and freshness, the designers decided on a [clean and bright space](https://www.trendhunter.com/trends/12-matcha-caf) covered in striped screens made of pine wood painted stark white. The main color in the space comes from the counter, which is stocked with brightly colored products. The pop-up yogurt shop demonstrates that Chinese retailers are eager to adopt the sames sleek, minimalist designs that have become popular in North American and Europe. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Store Designs:** The popularity of sleek, minimalist designs in North America and Europe presents an opportunity for Chinese retailers to adopt similar design aesthetics. - **Showcasing Brand's Values:** Creating visually appealing spaces that reflect a brand's commitment to health and freshness can help instill trust and attract customers. - **Pop-up Retail Experiences:** Designing temporary pop-up shops allows companies to create unique and immersive experiences that generate buzz and interest. ### Sectors Adopting This - **Yogurt:** The yogurt industry can embrace minimalist store designs to create visually striking yogurt shops that align with their products' healthy image. - **Retail:** The retail industry can explore the concept of pop-up shops to test new markets, build brand awareness, and capture consumer attention. - **Architecture/design:** Architects and designers can focus on creating spaces that effectively communicate a company's values, helping brands differentiate themselves in a competitive market. ## Related on Trend Hunter - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Immersive Boba Tea Shops](https://www.trendhunter.com/trends/yoozoo.md) - [Light-Filled Gluten-Free Bakeries](https://www.trendhunter.com/trends/fuba-bakery.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md)