# Suave Menswear Lookbooks Le Protocole Outlook Unveils Its Spring/Summer Lookbook By Vasiliki Marapas | Published 2014-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-protocole-outlook References: [highsnobiety](http://www.highsnobiety.com/2014/09/15/le-protocole-outlook-springsummer-2015-lookbook/) & [leprotocoleoutlook](http://leprotocoleoutlook.com/) Le Protocole Outlook, a French-Canadian menswear brand, has recently rolled out the lookbook for its [Spring/Summer 2015 collection](https://www.trendhunter.com/trends/graphpaper-ss26). Since its inception in 2010, the label has been committed to providing [sophisticated, thoughtful garments for men](https://www.trendhunter.com/trends/nn07). This year's offerings are as faithful to quality as ever, featuring exquisitely-made trousers, shirts, vests, jackets and caps. Each garment is [mindfully tailored](https://www.trendhunter.com/trends/apresse-2026), because, as every high-quality retailer knows, the fit is absolutely crucial to the success of an ensemble. This is undoubtedly the Quebec brand's strongest collection to date; now that it has had a few years to cultivate its own distinct aesthetic, Le Protocole Outlook is having its moment in the spotlight. I can't wait to see what else we have to look forward to from this up-and-coming young brand! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Sophisticated Menswear:** The trend towards sophisticated menswear presents an opportunity for brands to create high-quality garments with thoughtful designs. - **Mindful Tailoring:** The emphasis on mindful tailoring in men's fashion opens up opportunities for brands to focus on the fit and quality of their garments. - **Distinct Aesthetic:** The importance of cultivating a distinct aesthetic allows brands to stand out and capture attention in the competitive menswear market. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend towards sophisticated menswear by offering high-quality, well-designed garments for men. - **Apparel Manufacturing:** The apparel manufacturing industry can explore opportunities in mindful tailoring to meet the demand for well-fitted menswear. - **Fashion Retail:** Fashion retail businesses can benefit from the focus on distinct aesthetics by curating collections that offer unique and standout menswear options. ## Related on Trend Hunter - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md)