# Subversive French Menswear le PÈRE Launches Debut Collection With Aim to Reimagine Men's Fashion By Niko Pajkovic | Published 2022-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-pere References: [hypebeast](https://hypebeast.com/2022/4/emerging-menswear-brand-le-pere-debut-collection) Emerging French fashion label [le PÈRE](https://www.trendhunter.com/trends/le-pre-candle) has officially launched its debut menswear collection and accompanying incubator program, which will be dedicated to assisting and amplifying the careers of [up-and-coming designers](https://www.trendhunter.com/trends/diary-1999). The PÈRE Spring/Summer 2022 collection, dubbed 'Another Version of Myself,' consists of a wide range of [artisanal pieces](https://www.trendhunter.com/trends/longchamp-1) including logo t-shirts, oversized sweaters, carpenter pants, contrast color hoodies, and stonewashed jeans. As a whole, the collection utilizes a striking color scheme made-up of primary colors such as blue, green, and orange. In addition, the pieces evoke a '90s-era nostalgia. To kick off the brand's 'Quartier' incubator, le PÈRE has teamed up with art director Faysal Matin, photographer Duane Michals, and creative director Henock “HK” Sileshi, who, together, will work to recontextualize men's fashion. Image Credit: le PÈRE ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 49% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Upscaled Menswear:** Le PÈRE's artisanal pieces and primary color scheme create opportunities to reimagine and upscale men's fashion. - **Nostalgic Aesthetics:** Le PÈRE's '90s-era nostalgia invokes opportunities for brands to incorporate similar retro aesthetics into contemporary menswear. - **Designer Incubators:** Le PÈRE's Quartier incubator program creates opportunities for established creatives to further develop up-and-coming menswear designers. ### Industries Being Reshaped - **Fashion Design:** Le PÈRE's subversive menswear collection creates opportunities for designers and brands to reimagine men's fashion and incorporate unconventional aesthetics. - **Art Direction and Photography:** Le PÈRE's collaboration with art director Faysal Matin and photographer Duane Michals creates opportunities for art and fashion to intersect and create innovative campaigns. - **Business Incubators:** Le PÈRE's Quartier incubator program creates opportunities for similar programs to invest in and assist up-and-coming fashion designers. ## Related on Trend Hunter - [Collaborative Menswear Brand Candles](https://www.trendhunter.com/trends/le-pre-candle.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Spring Shoe Collabs](https://www.trendhunter.com/trends/kleman-x-percival.md) - [Apparel Drop Additions](https://www.trendhunter.com/trends/percival-ss25-drop-2.md) - [Artisanal Luxury Parisian Garments](https://www.trendhunter.com/trends/longchamp-1.md)