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# Period Goodie Box Redesigns
Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better

By Alyson Wyers | Published 2014-08-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/le-parcel
References: [designtaxi](http://designtaxi.com/news/368670/A-Gorgeous-Goodie-Box-That-Makes-You-Feel-Better-During-Your-Period/) & [packagingoftheworld](http://www.packagingoftheworld.com/2014/08/le-parcel-2015-packaging-system.html)

Le Parcel is a monthly subscription service that delivers [feminine hygiene products](https://www.trendhunter.com/trends/menstrual-care-solutions), [chocolates and gifts](https://www.trendhunter.com/trends/bloody-delicious-chocolate). The company recently underwent a [redesign for all their packaging](https://www.trendhunter.com/trends/higgidy). As if the period products they deliver aren't enough, the simple design aids in making that time of the month a bit more enjoyable.

Creative agency Seven Fifty Five redesigned the Le Parcel packaging to be more functional, using a silk screened lighter-weight cardboard instead. Organization with the box is also aided by heat sealed pink pouches, offering a cleaner look. They also wanted to maintain the gift-giving esthetic, so you feel like you're getting a present.

This is the third round of packaging Seven Fifty Five has done for the subscription service since it launched three years ago.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 35% | Activity: 53% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Subscription Box Redesign:** The redesign of subscription box packaging can offer the opportunity to improve functionality and user experience.
- **Feminine Hygiene Subscription Services:** Subscription services catering to feminine hygiene products can stand out by including personalized gifts and chocolates.
- **Gift-giving Aesthetic:** Creating a gift-giving aesthetic for subscription boxes can enhance customer satisfaction and create a memorable brand experience.

### Who This Affects Most

- **Feminine Hygiene Products:** Subscription services for feminine hygiene products can attract more customers by including personalized gifts and chocolates.
- **Subscription Box Services:** Subscription box services can benefit from regularly redesigning their packaging to keep up with changing consumer needs and preferences.
- **Creative Agency Services:** Creative agencies can offer their services to subscription box businesses looking to redesign their packaging to improve their functionality and aesthetic appeal.

## Related on Trend Hunter

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- [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md)
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