# Co-Branded Luxury Sneakers Jacquemus Releases Images of Its Collaborative Sneaker with Nike By Kanesa D | Published 2022-06-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/le-papier References: [hypebae](https://hypebae.com/2022/6/jacquemus-nike-collaboration-sneaker-teaser-first-look-images-release-date-details) & [jacquemus](https://www.jacquemus.com/) The new Jacquemus shoe, which is part of the upcoming ‘Le Papier’ line, appears to be a variation of Nike's 'Humara' design, with an intricate gum sole, a suede and leather top, and a tiny gold Nike Swoosh on the side. On June 13, Jacquemus posted on Instagram to ask fans if they wanted a first look at the new Jacquemus x Nike sneaker. The sneakers utilize black accents to contrast other lighter neutral tones. A gold Swoosh and monochromatic knee-high socks are featured in new teaser images that give consumers the first look at the color palette of the standout piece of the collaboration: the ‘Jacquemus Sneaker.’ On June 28, the new Jacquemus x Nike sneaker will be available on the Jacquemus website. Image Credit: Jacquemus ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Fashion:** Luxury fashion brands collaborating with activewear brands for new product lines. - **Minimalist Sneakers:** Sneaker designs with monochromatic color palettes and minimalist accents that appeal to luxury fashion consumers. - **Gum Sole Sneakers:** Sneaker designs with intricate gum sole textures that add a unique element to luxury footwear collaborations. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion brands are collaborating with activewear brands as part of a broader strategy to appeal to a younger demographic and expand their offerings. - **Athletic Footwear:** Activewear brands are partnering with luxury fashion brands to create new sneaker designs that blur the line between athletic and fashion footwear. - **Visual Merchandising:** Retailers can use the minimalistic and striking design of these co-branded luxury sneakers to create innovative displays and elevate their store experience. ## Related on Trend Hunter - [Weaved Detail Collaborative Sneakers](https://www.trendhunter.com/trends/j-force-1.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Collaborative American-France Footwear](https://www.trendhunter.com/trends/timberland-x-jacquemus-la-bateau.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Sport Collaboration Shoes](https://www.trendhunter.com/trends/rift-mesh.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md)