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# Gothic Monarch Captures
Le Noir Partie 3 by Mert & Marcus for Vogue Paris is Dark

By Sarah Robson | Published 2012-08-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/le-noir-partie-3-by-mert-marcus-for-vogue-paris
References: [imageamplified](http://www.imageamplified.com/2012/08/vogue-paris-kate-moss-saskia-de-brauw-in-le-noir-partie-3-by-mert-marcus-katy-england-september-2012-wwwimageamplified.html) & [artpartner](http://www.artpartner.com/artists/image/mert-alas-marcus-piggott/)

Le Noir Partie 3 by Mert & Marcus for Vogue Paris is a dark new series for the September issue featuring supermodels Kate Moss and Saskia de Brauw. This editorial captures the models giving demonic stares while wearing [gothic monarch attire](https://www.trendhunter.com/trends/wednesday-capsule), and accessorized with hair-raising crosses.

The stylist Katy England has adorned the duo in [all-black fashion](https://www.trendhunter.com/trends/midnightblack-collection) including lacy frocks, sheer fabrics, velvet dresses and cascading headdresses. The stylist has combined ebony monarch styles with gypsy elements to create a [dark story](https://www.trendhunter.com/trends/khaotique-noir) that stands out.

Mert Alas & Marcus Piggott are a team working for Art Partner, and they have helped define styles and looks over the last 10 years. They are one of the most well-respected and admired photographers of today, and they focus on print and film.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Gothic Fashion:** Disruptive innovation opportunity: Develop a sustainable and ethical gothic clothing line that combines modern fashion with traditional gothic elements.
- **Dark Beauty:** Disruptive innovation opportunity: Create a virtual reality makeup platform that allows users to experiment with and apply dark and edgy makeup looks.
- **Alternative Photography:** Disruptive innovation opportunity: Develop a mobile app that uses AI-powered filters to recreate the distinct style of Mert & Marcus's gothic photography.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Explore new materials and techniques to create eco-friendly fabrics and accessories for gothic fashion.
- **Beauty:** Disruptive innovation opportunity: Develop a line of cruelty-free and vegan cosmetics specifically designed for dark and gothic makeup looks.
- **Photography:** Disruptive innovation opportunity: Invent a revolutionary camera technology that captures the unique aesthetic of gothic photography without complex post-production editing.

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