# Influencer-Backed Nail Polishes Le Mini Macaron x Heluviee Launched in Time for Summer By Grace Mahas | Published 2022-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-mini-macaron-x-heluviee References: [leminimacaron](https://www.leminimacaron.com/) [Le Mini Macaron](https://www.trendhunter.com/trends/nail-products) recently joined forces with [Instagram](https://www.trendhunter.com/trends/festival-inspired-nail-art)-famous nail artist Sarah Haidar (Heluviee) to launch the new Le Mini Macaron x Heluviee collection. The new collection pays homage to the nail guru and features shades Evergreen, Wild Peach, and Cotton. Evergreen is described as a bold, true green, Cotton is a creamy off-white hue, and the Wild Peach is a peachy pink that's vibrant. The three colors can be used alone or in conjunction with each other. Sarah Haidar commented on the collaboration, stating: "These shades are vibrant yet feminine, beautifully blending together to create a collection that is fun, flirty, and a breath of fresh air." Consumers can purchase the new Le Mini Macaron x Heluviee - [Gel Polish Trio](https://www.trendhunter.com/trends/gel-nail) online for $35. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 83% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Influencer-backed Beauty Products:** The collaboration between Le Mini Macaron and Heluviee shows the potential for influencer-backed beauty products in different markets. - **Customized Makeup Collections:** Partnering up with influencers and creating customized makeup collections around their preferred looks or themes could be a great opportunity for beauty brands to capture a wider audience. - **Social Media Marketing Strategies for Beauty Brands:** The success of the Le Mini Macaron x Heluviee collection indicates the need for beauty brands to focus on social media marketing strategies to tap into younger audiences influenced by social media personalities. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry needs to invest in collaborations and customized collections to enhance customer loyalty and adapt to this trend of influencer partnerships. - **E-commerce:** The beauty industry should tap into e-commerce platforms to make it easier for customers to access customized makeup collections and special partnered products like the Le Mini Macaron and Heluviee trio. - **Social Media Platforms:** Social media platforms should continue developing influencer marketing collaborations, allowing beauty brands and social media personalities to create products that cater to the interests of their respective audiences. ## Related on Trend Hunter - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Pastry Chef-Approved Nail Polishes](https://www.trendhunter.com/trends/nail-edit-kits.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Minty Collaboration Nail Polishes](https://www.trendhunter.com/trends/le-fleur-x-humanrace-nail-polish.md) - [Mischievous Nail Polish Collections](https://www.trendhunter.com/trends/sally-hansen-x-despicable-me-4-collection.md) - [Co-Branded Prebiotic Lemonades](https://www.trendhunter.com/trends/wildwonder-x-le-mini-macaron.md) - [Springtime Chocolate Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys.md) - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md)