# Alluring Inky Fragrances Le Messager by Courrèges is Marketed with a Handwritten Phone Number By Laura McQuarrie | Published 2023-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-messager References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Courreges-gives-out-a-phone-number-to-discover-le-messager-its-new-fragrance) & [courreges](https://www.courreges.com/product/courreges-messager-170030uni) Le Messager is the name of [Courrèges'](https://www.trendhunter.com/trends/mytheresa) [newest fragrance](https://www.trendhunter.com/trends/avantgarde-fragrance) and it captures the essence of "a meeting between two strangers bound by new feelings and a simple desire to connect with each other." With inky blue packaging that references the messages penned by a pair of lovers, this fragrance tells a love story with notes of uplifting bergamot, warm vanilla musk and ink. To introduce the world to its newest scent experience, the brand shared a [handwritten phone number on social media](https://www.trendhunter.com/trends/peachy-scavenger-hunt) and after calling the number, fans will hear a female voice inviting them to chat on WhatsApp. Those who opt to leave their name and address can receive a sample of Le Messager by Courrèges, and a select lucky few will get a full bottle. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 22% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Handwritten Marketing:** Incorporate handwritten notes or packaging to create a personal touch for your product marketing. - **Interactive Social Media Campaigns:** Utilize interactive social media campaigns, such as a unique phone number, to engage with potential customers and create buzz. - **Fragrance Storytelling:** Leverage fragrance notes to tell a unique story about the product and create a memorable experience for consumers. ### Sectors Adopting This - **Beauty and Fragrance:** The beauty and fragrance industry can utilize unique fragrance notes and personalized packaging for new product launches. - **Marketing and Advertising:** The marketing and advertising industry can create interactive campaigns to engage with potential customers and generate buzz for products. - **E-commerce and Retail:** E-commerce and retail industries can use personalized packaging and storytelling to increase customer engagement and drive sales. ## Related on Trend Hunter - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Playful Clean Fragrances](https://www.trendhunter.com/trends/love-o-matic.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Customized Luxe Revived Perfumes](https://www.trendhunter.com/trends/unnamed-fragrance.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md)