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# Celebrity Chef Vegan Restaurants
Le Mariachi is a Vegan Mexican Restaurant Set to Open in Canada

By Grace Mahas | Published 2020-11-26 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/le-mariachi
References: [vegnews](https://vegnews.com/2020/11/masterchef-champ-opens-vegan-restaurant-in-canada)

Le Mariachi is a new [vegan Mexican eatery](https://www.trendhunter.com/trends/heura-tex-mex-chunks) launched by reality tv show MasterChef season eight inner, Dino Angelo Luciano. The new restaurant will open in Montréal and features decadent plant-based dishes like the [California burrito](https://www.trendhunter.com/trends/beyond-steak-chimichurri-burrito), loaded fries, and [oyster mushroom calamari tacos](https://www.trendhunter.com/trends/dorado-tacos) – all of which will be made from scratch.

Dino Angelo Luciano commented on the inspiration behind the new restaurant, stating: “For me, the best Mexican fusion street food can be found in California … and from my first stay in Montreal, I first saw the open-mindedness of Montrealers, but above all, I couldn’t find any place to fill me up."

Le Mariachi will be open from Wednesdays to Saturdays for lunch and dinner with plans to extend hours and implement weekend brunch offerings in the near future.

Image Credit: Le Mariachi, Veg News

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 59% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Vegan Mexican Cuisine:** Creating decadent plant-based dishes that capture the flavors and essence of traditional Mexican cuisine.
- **Celebrity Chef Restaurants:** Bringing the expertise and creativity of famous chefs to the dining experience, attracting a loyal fan base.
- **Plant-based Fusion Cuisine:** Combining different culinary traditions and flavors to create unique plant-based dishes that appeal to a wide range of customers.

### Sectors Adopting This

- **Restaurant Industry:** Restaurants can embrace the growing demand for vegan options and incorporate plant-based dishes into their menus.
- **Food and Beverage Industry:** Companies can develop and market innovative plant-based products to cater to the increasing number of consumers interested in vegan cuisine.
- **Hospitality Industry:** Hotels and resorts can offer vegan dining options to attract health-conscious travelers looking for plant-based meals during their stay.

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