# Vintage Marine Wear 'Le Marche Du Marin' in St. Tropez Has Oodles of Nautical Fashions By Tiana Reid | Published 2010-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-marche-du-marin References: [garancedore.fr](http://www.garancedore.fr/en/2010/05/14/stars-stripes/) After complaining of the “painful” shopping experiences in Saint-Tropez, French street style photographer and blogger Garance Doré launched her much-liked thrift store in the paradise on the French Riviera, Le Marché du Marin. Le Marché du Marin carries a ton of [boating-inspired pieces](https://www.trendhunter.com/trends/national-marine-suppliers), including the [wicker bag](https://www.trendhunter.com/trends/march-packable-tote-bag) (see gallery) that Doré picked up for herself on her shopping trip. It’s one of those [boutique vintage stores](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez) for people who dislike a more traditional vintage shop filled with fruitless searches and smelly clothes (like Doré). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Thrift Store Shopping:** Disruptive innovation opportunity: Create a curated vintage thrift store experience for customers who dislike traditional shops. - **Nautical Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly clothing lines inspired by boating and nautical themes. - **Street Style Photography:** Disruptive innovation opportunity: Launch an AI-powered platform that automates the process of capturing and curating street style photos. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Incorporate virtual reality technology into thrift stores to provide an immersive shopping experience. - **Fashion:** Disruptive innovation opportunity: Integrate smart textiles into nautical-inspired clothing to enhance functionality and comfort. - **Technology:** Disruptive innovation opportunity: Utilize machine learning algorithms to analyze street style trends and predict upcoming fashion trends. ## Related on Trend Hunter - [Parisian Bistro Chair-Inspired Handbags](https://www.trendhunter.com/trends/anchor-bag.md) - [Sailing Race-Inspired Fashion Capsules](https://www.trendhunter.com/trends/americas-cup-barcelona.md) - [French Vineyard-Inspired Bags](https://www.trendhunter.com/trends/maison-marrain.md) - [Terrace Brand Endeavors](https://www.trendhunter.com/trends/beachfront-pop-up.md) - [Coastal-Inspired Accessories](https://www.trendhunter.com/trends/seashells-by-the-seashore.md) - [Riviera-Inspired Retail Experiences](https://www.trendhunter.com/trends/balmain-beach-club.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Colorful European Retail Experiences](https://www.trendhunter.com/trends/european-retail.md)