# Personalized Warmly Scented Fragrances Le Labo's Tonka 25 is the brand's first scent in 3 years By Ell Smith | Published 2018-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-labos-tonka-25 References: [hypebae](https://hypebae.com/2018/10/le-labo-tonka-25-new-fragrance) & [lelabofragrances](https://www.lelabofragrances.ca/) Le Labo's Tonka 25 marks the fragrance maker's first new scent in three years. The New York-based company has become synonymous with high-end, [unisex scents](https://www.trendhunter.com/trends/balestra-1924) that can help one define their own personal style. This newly introduced scent deviates from the traditional offerings of this brand as it's described as an “addictive, [dark fragrance with woody notes](https://www.trendhunter.com/trends/weworewhat-001) and a subtle hint of sweetness.” More than something that smells sweetly, this perfume promises a sensory experience, as a combination of "orange flower absolute, cedar atlas, styrax resins and absolute tonka" delights the senses. Perfect for those looking to express themselves using something other than fashion, this scent is sure to help one elicit a sense or elegance and professionalism. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Fragrance:** Opportunity for brands to offer customizable scents, allowing customers to create their own unique fragrance. - **Sensory Experience:** Potential for businesses to create products or services that engage multiple senses, providing a more immersive experience for the customers. - **Alternative Self-expression:** Disruptive innovation opportunity for industries to explore new ways for individuals to express their personality and style, beyond traditional means. ### Industries Being Reshaped - **Fragrance:** Fragrance brands can leverage the personalized trend to offer customized scent options, tapping into the desire for unique and personalized experiences. - **Perfume:** Opportunity for perfume manufacturers to create innovative scent combinations that provide a distinctive sensory experience for customers. - **Fashion:** Fashion brands can collaborate with fragrance brands to offer scents that complement their clothing lines, expanding the possibilities for self-expression. ## Related on Trend Hunter - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Perfume-Scented Candle Kits](https://www.trendhunter.com/trends/le-labo-discovery-candle-set.md) - [Kyoto-Inspired Modern Fragrances](https://www.trendhunter.com/trends/osmanthus19.md) - [Customized Luxe Revived Perfumes](https://www.trendhunter.com/trends/unnamed-fragrance.md) - [Arabian-Inspired Floral Fragrances](https://www.trendhunter.com/trends/taif-rose-cologne-intense.md) - [Woody Gourmand Fragrances](https://www.trendhunter.com/trends/weworewhat-001.md) - [Mexico City-Inspired Scent Capsules](https://www.trendhunter.com/trends/coriandre-39-fragrance.md) - [Loud Luxury Perfumes](https://www.trendhunter.com/trends/a-corps-secret.md)