# City Exclusive Fragrances Le Labo SHIU 25 Pays Tribute to Beijing's Historic He Yuan Lab By Amy Duong | Published 2026-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/le-labo-shiu-25 References: [lelabofragrances](http://lelabofragrances.com/)  [Le Labo](https://www.trendhunter.com/trends/osmanthus19) SHIU 25 fragrance joins the brand's [City Exclusive Collection](https://www.trendhunter.com/trends/over-soon-fragrances) as a scent inspired by Beijing and its restored He Yuan Lab, a historic Siheyuan courtyard at Wang Fu Central. Built around the serene Shiu note derived from the Ho tree, the composition layers powdery iris and olibanum over a warm woody base to evoke balance and quiet reflection. The fragrance draws from the atmosphere of the courtyard, blending traditional craftsmanship with contemplative design through a restrained, nature-inspired scent profile. Presented in Le Labo's signature [apothecary-style glass bottle](https://www.trendhunter.com/trends/le-labo-kyoto) with a personalized typewriter label, SHIU 25 is accompanied by raw wooden display packaging that reflects the brand's wabi-sabi aesthetic. The fragrance remains available year-round exclusively at the Beijing He Yuan Lab, while discovery sizes launch globally on August 1, 2026, followed by full-sized bottles offered worldwide from September 1 to September 30 as part of Le Labo's annual City Exclusive event. Image Credit: Le Labo ## Trend Insights (Trend Hunter) - Score: 9.5/10 - Popularity: 100% | Activity: 100% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **City-exclusive Fragrances:** Location-tied scent releases create scarcity-driven luxury experiences that connect product identity with local culture, architecture, and travel retail demand. - **Heritage-inspired Scent Design:** Historic spaces and regional materials provide premium brands with narrative-rich foundations for limited products that feel culturally specific and collectible. - **Wabi-sabi Luxury Packaging:** Raw textures, restrained design, and imperfect natural materials signal a quieter form of prestige that contrasts with polished mass-luxury aesthetics. ### Industries Being Reshaped - **Luxury Fragrance:** Exclusive city-based launches expand the category beyond scent into destination branding, limited access, and experiential storytelling. - **Travel Retail:** Globally promoted yet locally anchored products strengthen tourism-linked purchasing by turning boutique visits into collectible luxury moments. - **Heritage Hospitality:** Restored cultural properties can serve as immersive brand environments where architecture, craft, and commerce merge into premium consumer experiences. ## Related on Trend Hunter - [Advanced Aromatics Perfumes](https://www.trendhunter.com/trends/burberry-goddess-amber-vanilla.md) - [Immersive Fragrance Pop-Ups](https://www.trendhunter.com/trends/downy-fine-fragrance-house.md) - [Nourishing Hair Oils](https://www.trendhunter.com/trends/glossy-styling-hair-oil.md) - [Heritage Fragrance House Revivals](https://www.trendhunter.com/trends/annick-goutal.md) - [Chocolate-Banana Schmears](https://www.trendhunter.com/trends/chocolate-chip-banana-bread-schmear.md) - [Actress-Backed Perfume Campaigns](https://www.trendhunter.com/trends/prada-beauty-and-zendaya.md) - [Masculine Summertime Body Washes](https://www.trendhunter.com/trends/harrys-body-wash-range.md) - [Cooling Eye Gel Formulas](https://www.trendhunter.com/trends/kinvara-skincare.md) - [Fragrance Boutique Interiors](https://www.trendhunter.com/trends/avau-milan.md)