# Airy Truck Skincare Pop-Ups Le Labo on Wheels Offers a Luxe Experience in Montauk By Ell Smith | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/le-labo-on-wheels References: [hypebae](https://hypebae.com/2020/7/le-labo-on-wheels-new-york-marram-montauk-pop-up-location-address-date-perfume) & [marrammontauk](https://www.marrammontauk.com/) Those looking to freshen up their scent following the restrictions put in place due to the COVID-19 pandemic can now do so safely with the Le Labo on Wheels project, which just kicked off in Montauk. As the name suggests, this pop-up location is inside of an airy truck, and offers the full Le Labo experience. The pop-up accompanies the brand's new [Basil](https://www.trendhunter.com/trends/basic-basil-marinara) line, which is represented in the pop-up with ocean smells and personalization. Visitors are invited to [create their own unique scent](https://www.trendhunter.com/trends/scent-sanctuary), with each bottle being uniquely labeled “in Montauk, the end of the world.” The pop-up will run from July 22nd to August 12th, and the brand intends to visit other locations with the truck in the near future. Image Credit: Le Labo ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Retail Experiences:** Opportunity to create unique and immersive retail experiences in unconventional locations like trucks. - **Personalized Scent Creation:** Disruptive innovation opportunity to offer customizable scents to customers, enhancing their experience and sense of individuality. - **Mobile Brand Activations:** Mobile pop-up trucks provide brands with the opportunity to reach different locations, engage with new audiences, and create buzz. ### Where This Applies - **Retail:** Retailers can explore the concept of pop-up experiences in non-traditional locations like trucks to attract customers and drive sales. - **Beauty:** Beauty brands can embrace personalized scent creation to offer unique and tailored fragrance experiences to their customers. - **Marketing and Advertising:** Companies can leverage mobile brand activations using trucks to create memorable experiences and generate brand awareness. ## Related on Trend Hunter - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [AI-Focused Fragrance Pop-Ups](https://www.trendhunter.com/trends/ai-focused-fragrance.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Luxe Body Care Pop-Ups](https://www.trendhunter.com/trends/herms-le-bain-popup.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Sensorial Spring Scent Releases](https://www.trendhunter.com/trends/gaspard-premier.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md)