# Aquatic Beauty Photoshoots Michael David Adams' Le Grand Bleu Series is Water-Friendly By Meghan Young | Published 2012-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-grand-bleu References: [fashionising](http://www.fashionising.com/pictures/b--acquatic-beauty-25004.html) & [michaeldavidadams](http://www.michaeldavidadams.com/) Water-friendly makeup is a must for the summer season and while the Le Grand Bleu photo series might not necessarily showcase [waterproof beauty looks](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection), it does inspire women to start thinking about them. More than that, the photoshoot will inspire women to play with [vibrant cosmetics](https://www.trendhunter.com/trends/i-play-beauty-campaign) that normally wouldn't be used by the pool or even at the beach. Forgoing a natural theme, the Le Grand Bleu photo series is bold and bright. The Le Grand Bleu photo series was shot by New York City-based photographer Michael David Adams. The carnival of cosmetic colors was created by makeup artist Mary Irwin. The fun and feminine looks were complemented by [vintage-style swim caps](https://www.trendhunter.com/trends/escape-into-the-blue), which were selected by stylist Don Wes. As though influenced by birds of paradise, the makeup looks are striking. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Water-friendly Makeup:** With an increase in water-related photoshoots, there is an opportunity for the beauty industry to create water-friendly makeup products that can withstand exposure to water. - **Vibrant Cosmetics:** The Le Grand Bleu photo series showcases bold and bright cosmetics, indicating a trend towards more colorful and daring makeup looks. - **Vintage Swimwear Accessories:** The vintage-style swim caps featured in the Le Grand Bleu photo series demonstrate a growing trend towards retro swimwear accessories. ### Industries Being Reshaped - **Beauty:** The beauty industry can innovate around creating cosmetics that are water-friendly and can withstand exposure to water for longer periods of time, making them more convenient for consumers. - **Fashion:** The trend towards vintage swimwear accessories presents an opportunity for the fashion industry to reintroduce retro swimwear and accessories. - **Photography:** The Le Grand Bleu photo series reflects a growing trend towards water-related photoshoots, creating an increased demand for aquatic-themed photography. ## Related on Trend Hunter - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Intricately Exquisite Beauty Collections](https://www.trendhunter.com/trends/christian-dior-summer-2025.md) - [Aquatic Cosmetic Collections](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)