# Vibrant Natural Fruit Products Le Fruit Enjoys a Rebrand Focusing on Local Preservative-Free Angle By Meghan Young | Published 2016-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/le-fruit References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/le-fruit.html) & [rice-creative](http://rice-creative.com/) As much as consumers are concerned with the lifespan of a product as well as getting more bang for their buck, when it comes to food these days, options like Le Fruit are fast becoming the norm. Le Fruit focuses on a locally made, [preservative free angle](https://www.trendhunter.com/trends/betterforyou-snack-packaging) that health-conscious individuals will vastly appreciate. The [newly redesigned branding](https://www.trendhunter.com/trends/higgidy) of Le Fruit embraces this angle. Through the use of a vibrant colors and icon system derived from the tropical fruits and plants of the Mekong Delta, design agency [Rice Creative](https://www.trendhunter.com/trends/the-rice-creamery) was able to allude to the story behind the Vietnamese brand. The finishing touch of Le Fruit's packaging design is the juicy hand-drawn script as its logo. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Local, Natural and Preservative-free Food Products:** Innovative opportunity lies in creating more options for health-conscious consumers who prioritize locally made and preservative free foods. - **Vibrant and Tropical Packaging Design:** Disruptive innovation can come from incorporating bold and colorful packaging designs that reflect the ingredients and origins of the product. - **Hand-drawn Typography and Iconography:** Opportunities exist to use unique hand-drawn typography and iconography to create more memorable brand identities. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can incorporate the trend of local, natural and preservative-free food products to appeal to health-conscious consumers. - **Packaging and Graphic Design:** Graphic artists and packaging designers can embrace the trend of using vibrant and tropical designs, as well as hand-drawn typography and iconography, to enhance product branding. - **Marketing and Advertising:** Marketers and advertisers can tap into the trend of promoting local and sustainable food products to reach a wider audience of eco-conscious consumers. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Fresh French Fruit Brands](https://www.trendhunter.com/trends/louis-dreyfus.md)