# Champagne Cocktail Pop-Ups Le Crown and Cactus Pub Was Hosted by Chambord in London By Rebecca Byers | Published 2017-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/le-crown-and-cactus References: [eventmagazine](http://www.eventmagazine.co.uk/chambord-launch-pop-up-pub/brands/article/1438649) & [urbanintention](http://urbanintention.co.uk/food-drink/chambord-are-launching-a-pop-up-pub-le-crown-and-cactus-with-a-twist-in-soho/) Hosted in Central London from July 13 through July 15, 2017, liqueur brand Chambord's Le Crown and Cactus pub pop-up is an enchanted summer-themed experience that invites consumers to personalize their [Chambord Royale](https://www.trendhunter.com/trends/juliette-liqueur) cocktail at the [Bubble Bar](https://www.trendhunter.com/trends/bubble-wrap-billboard). Overflowing with flowers and other multi-sensory elements, the charming pop-up experience aims to reinforce the brand's French heritage and will include a variety of Chambord-style snacks available for purchase. Spread across four floors, Le Crown and Cactus also boasts a champagne cellar where visitors will be able to discover surprise experiences and a pub garden where they can square off in a variety of garden-themed games. Located in London's Soho, the event offered free entrance with the additional option of paying £5.00 for prioritized entry and for a [complimentary Chambord Royale](https://www.trendhunter.com/trends/makers-mark-bourbon). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Experiences:** The trend of creating unique and immersive pop-up experiences offers opportunities for brands to engage consumers in interactive and personalized ways. - **Personalization:** The trend of personalized products and experiences provides brands with the chance to create unique offerings that resonate with consumers on an individual level. - **Multisensory Branding:** The use of multisensory elements in brand experiences allows companies to create memorable and immersive encounters that engage all of the senses. ### Where This Applies - **Liqueur:** The liqueur industry can leverage pop-up experiences to showcase their products and engage consumers in new and exciting ways. - **Hospitality:** The hospitality industry can benefit from incorporating personalized elements into their offerings, creating unique and memorable experiences for guests. - **Event Planning:** The event planning industry can capitalize on the demand for visually stunning, interactive, and multisensory pop-up experiences by offering services that cater to these trends. ## Related on Trend Hunter - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [Tennis-Themed Pop-Ups](https://www.trendhunter.com/trends/sweet-serve.md) - [Boutique Cognac Pop-Ups](https://www.trendhunter.com/trends/martell.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Festive Cognac Pop-Ups](https://www.trendhunter.com/trends/louis-xiii-transforms.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md)