# Lip-Softening Balms Le Chouchou by Eadem Combines the Benefits of a Lip Balm, Mask & Exfoliator By Laura McQuarrie | Published 2024-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-chouchou References: [thecut](https://www.thecut.com/article/lip-softening-balms-uses-best-ones-and-reviews.html) & [eadem.co](https://eadem.co/products/le-chouchou)  At a time when [hybrid lip products](https://www.trendhunter.com/trends/lifter-glaze-lip-balm) are in high demand, [Eadem](https://www.trendhunter.com/trends/eadem-cafe) launched [Le Chouchou](https://www.trendhunter.com/trends/lip-softening-balm), a lip-softening balm that combines the gentle exfoliating action of a lip peel with the intense moisture of a lip mask and the high shine of a gloss. As a brand that specializes in skincare for melanin-rich skin, Eadem's lip-softening balm specifically enhances dual-toned lips and helps wearers feel comfortable and confident with one of the five buildable shades on their lips. Inspired by street snacks, shades are named after favorite foods: Boba Bounce, Fig Sauce, Butter Mochi, Burnt Malai and Bissap Glaze. These three-in-one lip products are plant-based, cruelty-free and fueled by ingredients like hibiscus enzymes, Brazilian açaí butter, moringa oil and trademarked polymer technology. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 58% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Lip Products:** Products like Le Chouchou exemplify the growing trend of hybrid lip products, which offer multifunctional benefits in a single application. - **Skincare-focused Cosmetics:** There is an increasing focus on cosmetics that provide skincare benefits, such as Eadem’s balm that enhances and nourishes dual-toned lips. - **Plant-based Beauty:** Plant-based beauty products continue to rise in popularity, driven by consumer demand for cruelty-free and natural ingredients like hibiscus enzymes and Brazilian açaí butter. ### Where This Applies - **Cosmetics:** The cosmetics industry is shifting towards hybrid products that combine benefits of multiple traditional products, offering consumers enhanced convenience. - **Skincare:** Innovations in the skincare industry are integrating more seamlessly with makeup, addressing unique concerns such as those specific to melanin-rich skin. - **Natural Beauty Products:** The natural beauty products industry is thriving with the integration of plant-based and cruelty-free ingredients, appealing to eco-conscious consumers. ## Related on Trend Hunter - [Pastry-Scented Lip Balms](https://www.trendhunter.com/trends/lip-softening-balm.md) - [Nourishing Hybrid Lip Products](https://www.trendhunter.com/trends/hybrid-lip.md) - [Smoothie-Inspired Lip Treatments](https://www.trendhunter.com/trends/smoothie-lip-treatments.md) - [5-in-1 Lip Balms](https://www.trendhunter.com/trends/conditioning-lip-balm.md) - [Multi-Tasking High-End Lip Balms](https://www.trendhunter.com/trends/highend-lip-balm.md) - [Conditioning Lip Oils](https://www.trendhunter.com/trends/lip-oil-balm.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md)