# Heart-Shaped French Cookies Costco's Le Chic Pâtissier Macarons Come in the Shape of Tiny Hearts By Katherine Pendrill | Published 2019-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/le-chic-ptissier References: [delish](https://www.delish.com/food-news/a26146399/costco-heart-shaped-macarons-cheaper-than-laduree/) & [instagram](https://www.instagram.com/p/BtSL90TBs1u/) If you're looking for a Valentine's Day dessert that's a little more creative than a [box of chocolates](https://www.trendhunter.com/trends/heartshaped-chocolate-tins), you might want to consider grabbing a package of [Costco's](https://www.trendhunter.com/trends/sugar-cookie-mac-pops) Le Chic Pâtissier Macarons. The Le Chic Pâtissier Macarons are a creative take on a classic French cookies. Each box features 25 [heart-shaped macaron cookies](https://www.trendhunter.com/trends/heartshaped-chocolate-bites) boasting a romantic Valentine's Day hue. There are two flavors in each box, so couples can enjoy strawberry-vanilla or raspberry-flavored macarons made "with only the finest ingredients." But perhaps the biggest selling point is the price, which is less than $13 for the whole box—a steal compared to similar heart-shaped cookies from high-end bakeries. With consumers increasingly looking for Instagramable Valentine's Day gifts, these sweet, heart-shaped cookies are good for sharing and for the 'gram. Image Credit: *Le Chic Pâtissier.* ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Instagramable Valentine's Day Gifts:** Creating visually appealing products that can be shared on social media platforms like Instagram provides an opportunity for businesses to attract customers. - **Affordable High-end Desserts:** Offering high-quality and visually pleasing desserts at an affordable price point allows businesses to tap into a market segment that values both taste and price. - **Creative Variations of Classic Foods:** Reinventing traditional food items, such as macarons, with unique shapes and flavors presents an opportunity for businesses to stand out in a competitive market. ### Sectors Adopting This - **Bakery:** Bakeries can explore developing innovative and visually appealing desserts, like heart-shaped macarons, to attract customers and increase revenue. - **Food Retail:** Food retailers can capitalize on the trend of Instagramable Valentine's Day gifts by offering a wide range of visually appealing products that customers can share on social media. - **Food Manufacturing:** Food manufacturing companies have an opportunity to create affordable high-end desserts and provide them to retailers, tapping into the growing demand for such products. ## Related on Trend Hunter - [Valentine's Macaron Boxes](https://www.trendhunter.com/trends/laduree-canada.md) - [Handmade Romantic Baked Goods](https://www.trendhunter.com/trends/paris-baguettes-valentines-day-treats.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Adorable Heart-shaped Cookie Sets](https://www.trendhunter.com/trends/valentines-day-cookie1.md) - [Valentine's Day Treat Launches](https://www.trendhunter.com/trends/laduree-india.md) - [Romantic Artisan Dessert Lineups](https://www.trendhunter.com/trends/love-sweet-love-collection.md) - [Macaron-Made Dessert Pops](https://www.trendhunter.com/trends/sugar-cookie-mac-pops.md) - [Heart-Shaped Valentine's Day Pastas](https://www.trendhunter.com/trends/ricotta-cuoricini-ravioli.md) - [Limited-Edition Handcrafted Desserts](https://www.trendhunter.com/trends/valentines-day-treats1.md)