# Sunday Lounging Editorials Daniel Hamaj Relaxes for Le Chevalier de Paris in Name It Magazine By Marissa Brassfield | Published 2011-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-chevalier-de-paris References: [thefashionisto](http://thefashionisto.com/daniel-hamaj-by-michael-brus-for-name-it-magazine/) & [name-it.at](http://www.name-it.at/name-it) The most recent editorial of Name It magazine features an editorial called Le Chevalier de Paris starring model Daniel Hamaj. Photographer Michael Brus captures Hamaj shirtless in a [luxurious Paris apartment](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout) and dressed -- waiting for a date, perhaps? -- in the building's lobby. Stylist Alberto Solon kept to a palette of denim, cream, black and navy blue for the editorial, selecting a [crisp black suit](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), a comfortable woven sweater and a [well-worn pair of jeans](https://www.trendhunter.com/trends/house-of-hellmanns). Hamaj is first photographed smoking a cigarette, deep in thought; as the editorial progresses, he changes into his suit and departs his abode. Le Chevalier de Paris is a somewhat understated editorial that nevertheless brings the heat with its opulent setting, judicious use of black and white, and smokin' hot model. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 20% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Luxury Loungewear:** Opportunities for avant-garde designers and fabric manufacturers to create premium loungewear pieces that are both functional and stylish. - **Editorial Fashion Photography:** Growing demand for editorial photography that captures a sense of luxurious leisure and a mood of contemplation and calmness. - **Athleisure Wear:** Innovation opportunities exist for premium sportswear and athleisure brands to create high-end loungewear that can transition from the gym to the street. ### Who This Affects Most - **Fashion:** Fashion designers can explore new collections that combine comfort and luxury for the modern consumer who seeks relaxation and style. - **Photography:** Editorial photographers can offer unique perspectives on loungewear and leisure activities through high-quality and innovative photography techniques. - **Sportswear/apparel:** Sportswear and apparel brands can find new markets for innovative loungewear that combines athletic and fashion design elements. ## Related on Trend Hunter - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)