# Fashion-Focused Food Trucks The Le Chateau Food Truck Brings Good Food to Toronto Fashion Week By Michael Baxter | Published 2014-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/le-chateau-food-truck References: [blog.lechateau](http://blog.lechateau.com/2013/10/le-chateau-gourmet-bitches-rule-tfw-last-night-pop-food-truck/) & [blog.lechateau](http://blog.lechateau.com/) The Le Chateau food truck made its appearance outside Toronto fashion week, and garnered a big, hungry and fashionable crowd. The truck was a collaboration between Le Chateau and one of Toronto's specialty caterers, The Gourmet Bitches. This is the second time that Le Chateau has brought the food truck out to [Toronto Fashion Week](https://www.trendhunter.com/trends/levis-popup), and the crowds rolled in. The first 200 people to visit were given fine food, and gift bags filled with stylish notebooks and pencils. All that visitors had to do was tweet #LeChateauTFW, and they received service with a smile. Le Chateau is big on the Toronto fashion scene, and The Gourmet Bitches are big on the [Toronto food scene](https://www.trendhunter.com/trends/luxe-culinary-experience), so the collaboration of the two made for good fashion and good eats. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fashion-infused Food Trucks:** Opportunity for fashion and food industry leaders to collaborate and create unique food experiences for fashion-conscious consumers. - **Social Media Promotions for Food Trucks:** Use of social media for promotions can attract large crowds and create a viral buzz for the brand. - **Branded Gift Bags at Food Trucks:** Distribution of branded freebies at food trucks can help create brand loyalty and repeat customers. ### Industries Being Reshaped - **Fashion:** Fashion industry leaders can collaborate with food industry partners to create food experiences that complement their brands. - **Food and Beverage:** Food truck business owners can partner with fashion brands to expand their customer base and create unique experiences for consumers. - **Marketing and Advertising:** Marketing and advertising agencies can use the concept of fashion-focused food trucks to create promotional campaigns that attract consumers and create brand visibility. ## Related on Trend Hunter - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md) - [Carnival Mobile Truck Pop-Ups](https://www.trendhunter.com/trends/truck-at-the-cne.md) - [Music Festival Restaurant Activations](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck.md) - [Branded Cracker Food Trucks](https://www.trendhunter.com/trends/cheez-wheelz-food-truck.md) - [Beer Brand-Supported Fashion Shows](https://www.trendhunter.com/trends/fashion-art-toronto1.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md)