# Love-Spreading Fashion Campaigns The Le Chateau Ads Feature Canadian Fashion Influencers By Meghan Young | Published 2015-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/le-chateau-ad References: [fashionights](http://fashionights.com/fashion-le-chateaus-spreadlelove-2015/) & [lechateau](http://www.lechateau.com) The Le Chateau ad campaign decided to forego the usual model route to promote its latest offerings by tapping some of [Canada's biggest fashion influencers](https://www.trendhunter.com/trends/look-for-the-leaf). Picking out their own outfits, they were joined by their [significant others, children and even pets](https://www.trendhunter.com/trends/joyful-chaos-family) in order to help 'Spread Le Love,' as the Le Chateau ad campaign hashtag put forth. Shot in studio, the Le Chateau ad campaign focuses not only on the stunning looks put together, but also the relationship between the couples and families captured for the [honest photoshoot](https://www.trendhunter.com/trends/we-belong-to-something-beautiful). Playful, loving and authentic, there is a realism to the images that will resonate with a large demographic. Not to mention that Canadians will love supporting their own when picking up a jacket, sweater or pair of pants featured in the campaign. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Influencer Fashion Campaigns:** Fashion brands can tap into the power of influencer marketing by featuring real people, including significant others, children, and pets in their photo shoots. - **Authentic Family Fashion Campaigns:** Families are increasingly becoming the face of fashion brands, providing a down-to-earth and sentimental approach to fashion advertising. - **Purpose-driven Fashion Advertising:** More and more fashion brands are using their advertising platforms to communicate a particular message about love, kindness, and positivity. ### Who This Affects Most - **Fashion:** Fashion industry can drive sales and build customer loyalty through emotionally charged, authentic marketing campaigns featuring influencers and families. - **Advertising:** Advertising industry can explore new, more sincere and personal ways to communicate brands’ messages through various media channels. - **Retail:** Retail industry can leverage emotionally compelling fashion campaigns to attract more customers interested in supporting brands with purpose-driven messages. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Inclusive Romance-Inspired Activations](https://www.trendhunter.com/trends/generation-love.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md)