# Luxury Scarf Novels Le Carre Hermes is the Luxury Brand's Foray into Publishing By Katherinev123 | Published 2009-12-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/le-carre-hermes References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2009/12/11/Le-Carre-Hermes-The-Book.aspx) & [hermes](http://www.hermes.com/) To any fashionista, the Hermès scarf—or carré, I should say—is an iconic symbol of style and luxury. Now every fashionista can get that style and luxury in [literary and picture form](https://www.trendhunter.com/trends/book-of-birkenstock) with the luxury brand’s Le Carré Hermès, a book featuring the brand’s most coveted scarves. Le Carré Hermès is written by [art and architecture writer](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection) Nadine Coleno and published by Editions du Regard. As The Luxury Insider puts it, each Hermès scarf tells a story and Le Carré Hermès is their anthology. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Why This Trend Is Growing - **Fashion-branded Books:** The rise of fashion-branded books presents an opportunity for luxury brands to expand their storytelling and reach new audiences. - **Iconic Symbol Merchandising:** Through the creation of merchandise featuring iconic symbols, brands can tap into their loyal customer base and create new revenue streams. - **Collaborative Publishing:** Collaborating with established publishers allows luxury brands to leverage their creative expertise and produce unique and exclusive content. ### Industries Being Reshaped - **Luxury Fashion:** The luxury fashion industry can capitalize on the trend of fashion-branded books by creating their own literary and picture collections. - **Publishing:** Publishing companies have an opportunity to collaborate with luxury brands to produce unique books and expand their catalog with fashion-branded content. - **Retail:** Retailers can explore the merchandising of iconic symbols to attract fashion-savvy customers and increase sales through brand-related products. ## Related on Trend Hunter - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Luxe Colorful Beauty Collections](https://www.trendhunter.com/trends/trait-dherms.md) - [Luxury Fashion Craftsmanship Exhibitions](https://www.trendhunter.com/trends/hermes-celebrates.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Horological Chronicle Books](https://www.trendhunter.com/trends/watch-stories-savoirfaire.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Luxury Exclusive Publications](https://www.trendhunter.com/trends/taschen-and-louis-vuitton.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md)