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# Filthy Rich Hamburgers
Le Burger Extravagant has a Price Tag That Makes People Run for Their Money

By Kevin Young | Published 2012-05-31 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/le-burger-extravagant1
References: [incrediblethings](http://www.incrediblethings.com/food/le-burger-extravagant-most-expensive-hamburger-ever/) & [guinnessworldrecords](http://www.guinnessworldrecords.com/world-records/2000/most-expensive-hamburger)

Just the name for the world's most expensive burger, Le Burger Extravagant, makes it sound like it's made of money.

The lavish New York City restaurant Serendipity 3 has just set the Guinness World Record for creating the most expensive burger ever. It's priced at a whopping $295, and to make things even more exclusive, customers must pre-order 48 hours in advance.

For that price,one may think Le Burger Extravagant comes with a solid-gold toy similar to what you get in [McDonald's Happy Meals](https://www.trendhunter.com/trends/mcdonalds-triple-cheeseburger), but unfortunately not. This cash cow burger is made with [Japanese Wagyu beef](https://www.trendhunter.com/trends/wagyu-burger) that's crafted with [white truffle](https://www.trendhunter.com/trends/the-seor-frenchie) and buttery goodness. It's slathered with hand-formed cheese and finished off with a fried quail egg. Instead of ketchup or mustard, the dish comes with caviar, blini and creme fraiche. All of this opulence if served on a bun embellished with gold flakes.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 11% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Luxury Food:** Opportunities for creating exclusive and expensive food experiences that cater to high-end consumers.
- **Guinness World Records:** The trend of creating and breaking records as a marketing strategy to gain attention and prestige.
- **Experiential Dining:** The trend of offering unique and extravagant dining experiences that go beyond just the taste of the food.

### Industries Being Reshaped

- **Fine Dining Restaurants:** Upscale restaurants can create and promote luxury food items to attract wealthy customers and create memorable dining experiences.
- **Event Planning:** Companies that specialize in organizing unique dining events can capitalize on the trend of creating record-breaking food items to attract clients and stand out from the competition.
- **Gourmet Food Brands:** Gourmet food brands can explore collaborations with fine dining establishments to create limited-edition, high-priced food items that appeal to luxury consumers.

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