# Brew Finder Apps The Stella Artois 'Le Bar Guide' App Leads You to Your Favorite Beer By Katherinev123 | Published 2009-12-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/le-bar-guide-app References: [digitalbuzzblog](http://www.digitalbuzzblog.com/augmented-reality-stella-artois-le-bar-guide/) & [stellaartois](http://www.stellaartois.com/) You’re out backpacking in some foreign city, utterly exhausted and a tad disoriented, but completely thirsty for a [Stella Artois](https://www.trendhunter.com/trends/stella-hour-finder) beer. What do you do? You use Stella Artois’s Le Bar Guide app. The Stella Artois Le Bar Guide app—the first “3D augmented reality [iPhone](https://www.trendhunter.com/trends/ar-app-for-iphone) application for beer,” according to The Digital Buzz Blog—was developed by Stella Artois to lead beer-lovers to bars that serve Stella Artois beer. Users can search for the nearest bars via location, rating, or by using their phone’s GPS. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Bar Guides:** Opportunity for businesses to create similar apps that lead customers to their products through augmented reality technology. - **Location-based Beer Apps:** Opportunity for businesses to develop apps that help users locate specific types of beer based on their location or GPS. - **AR Marketing:** Opportunity to use augmented reality technology to promote and market products, like Stella Artois did. ### Industries Being Reshaped - **Food & Beverage:** Restaurants, bars, and breweries within the food and beverage industry can use similar apps to promote their products and establishments. - **Technology:** The use of augmented reality technology for marketing like Stella Artois provides an opportunity for the technology industry. - **Travel & Tourism:** Developing location-based beer apps can provide a new way to promote tourism in specific areas and attract more business to local bars and breweries. ## Related on Trend Hunter - [Beer-Branded Happy Hour Locators](https://www.trendhunter.com/trends/stella-hour-finder.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Non-Alcoholic Discovery Apps](https://www.trendhunter.com/trends/na-drink-locator-app.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md)