# Virtual Reality Sneaker Apps Lacoste's LCST App Shows Off Its New Line with Augmented Reality By Laura McQuarrie | Published 2014-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lcst References: [fashionandmash](http://fashionandmash.com/2014/07/31/lacoste-launches-virtual-try-on-app-for-new-lcst-line/) & [itunes.apple](https://itunes.apple.com/gb/app/lcst-lacoste/id575496646?mt=8) A new feature on the LCST [Lacoste](https://www.trendhunter.com/trends/lacoste-virtual-shop) app now lets the fashion and tech-savvy shoppers preview styles from the LCST line. When shoppers have their phones in hand in-store, they're able to step on a specific floor space and have the new [shoes virtually appear on their feet](https://www.trendhunter.com/trends/heel-try-on). Since there are multiple styles to try on, rather than having to worry about fetching shoes and fumbling with laces, it's as simple as swiping to bring up the different shoes. If a shopper happens to fall head over heels in love with a [virtual shoe](https://www.trendhunter.com/trends/ai-virtual-try-on), it's even possible to make a purchase directly through the LCST app. The time-saving app appeals to shoppers who don't like to wait around for assistance, but it's a fun way to bring the ease of online shopping in stores and make it even more fun than usual. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Shopping:** Augmented reality apps that let shoppers preview and try on products virtually are disrupting the retail industry and providing a more interactive shopping experience. - **In-store Virtual Try-on:** Virtual try-on apps that allow customers to try on products without physically touching them are revolutionizing the retail industry and eliminating the hassle of traditional in-store shopping. - **Mobile Purchasing:** Mobile purchasing apps that allow customers to make purchases without leaving the virtual environment or physically entering a store are disrupting the retail industry and providing a more seamless shopping experience. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can take advantage of augmented reality technology to enhance the in-store shopping experience and attract more tech-savvy customers. - **Mobile Commerce:** Mobile commerce companies can leverage augmented reality technology to create more interactive and seamless shopping experiences for customers on the go. - **App Development:** Developers can create innovative augmented reality shopping apps for retailers looking to offer an interactive and convenient shopping experience to their customers. ## Related on Trend Hunter - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-stores.md) - [Gamified AR Footwear Fittings](https://www.trendhunter.com/trends/tootsie-augmented-reality.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md)