# Compact Automatic Cameras The Lomography LC-A 120 Camera is Fully Automatic By Rahul Kalvapalle | Published 2014-09-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lca-120 References: [designboom](http://www.designboom.com/technology/lomography-lc-a-120-medium-format-camera-09-09-2014/) & [shop.lomography](http://shop.lomography.com/ca/lomo-lc-a-120) Camera maker [Lomography](https://www.trendhunter.com/trends/lomography-instant-automat-camera) is launching the new [LC-A 120](https://www.trendhunter.com/trends/lomography-classics) medium format camera. This camera is fully automatic but manages to be [extremely compact](https://www.trendhunter.com/trends/gfx100rf-camera), and belongs to the 120 film category. The Lomography LC-A 120 is but the latest addition to the growing LC-A family of cameras. This elegant device is equipped with hardware including a 38 mm f/4.5 minigon lens. It is equipped with four-step zone focusing that works at a distance of 60 cm. It is also capable of multiple exposures andlong exposures with slow sync flash. If you want to get your hands on this camera, you want to start making moves quickly because it is going to be limited to only 500 production models. Photo Credits: [designboom](http://www.designboom.com/technology/lomography-lc-a-120-medium-format-camera-09-09-2014/), [shop.lomography](http://shop.lomography.com/ca/lomo-lc-a-120) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 8% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Compact Automatic Cameras:** Disruptive innovation opportunity: Develop a fully automatic camera that is compact and belongs to the 120 film category. - **Growing LC-A Family of Cameras:** Disruptive innovation opportunity: Expand the LC-A family of cameras by introducing new models with unique features and capabilities. - **Limited Edition Production Models:** Disruptive innovation opportunity: Create demand by offering limited edition production models of cameras with exclusive features or designs. ### Industries Being Reshaped - **Camera Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create compact and fully automatic cameras with advanced features. - **Film Photography:** Disruptive innovation opportunity: Explore the market for medium format cameras and develop new film options to cater to the needs of photographers. - **Retail and Online Sales:** Disruptive innovation opportunity: Develop online platforms for selling limited edition production models of cameras and create exclusive partnerships to increase sales opportunities. ## Related on Trend Hunter - [Travel-Ready Instant Cameras](https://www.trendhunter.com/trends/lomography-instant-automat-camera.md) - [Celebratory Analog Camera Collections](https://www.trendhunter.com/trends/lomography-classics.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Revived Analog Cameras](https://www.trendhunter.com/trends/lomo-mca.md) - [Multi-Coated Glass Lens Cameras](https://www.trendhunter.com/trends/lomo-instant-wide-glass.md) - [Revive Modern Film Cameras](https://www.trendhunter.com/trends/analogue-af1.md) - [Intuitive Double-Exposure Film Cameras](https://www.trendhunter.com/trends/kodak-snapic-a1.md) - [Nostalgic 90s-Style Film Cameras](https://www.trendhunter.com/trends/35mm-film-camera.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md)