# Business Report Installations L-Bank Annual Report by Jung von Matt Visualizes Tricky Numbers By Meghan Young | Published 2012-10-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/lbank-annual-report References: [psfk](http://www.psfk.com/2012/10/bank-annual-report-art-installation.html) & [behance.net](http://www.behance.net/gallery/L-Bank-Annual-Report/5356939) Most business reports are printed on paper and packaged into a binder, but not the L-Bank Annual Report. Instead, it has taken a decidedly artistic turn. Turned into a [multi-room art exhibit](https://www.trendhunter.com/trends/folded-time), the [State Bank of Baden-Wuerttemberg](https://www.trendhunter.com/trends/moment-installation) has visualized abstract numbers and percentages with concrete objects for a better grasp on the company's standing. At least for those who have no idea how to comprehend a typical annual report. Created by German agency Jung von Matt, the L-Bank Annual Report art installation covers a range of subjects: business development, economic development, residential development, helping families, environmental and climate protection, infrastructure development, education and technology parks. For instance, [266 desk lamps](https://www.trendhunter.com/trends/shapes-of-light) were used to illustrate the number of company headquarters located in parks. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 64% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Artistic Business Reports:** There is a trend of companies visualizing their business reports through artistic installations. - **Concrete Object Representation:** Using concrete objects to represent abstract numbers and percentages in business reports is becoming a popular trend. - **Multi-room Exhibits:** Businesses are using multi-room exhibits to showcase their annual reports and engage their stakeholders. ### Where This Applies - **Advertising and Marketing:** Agencies can disrupt the traditional way of presenting business reports by leveraging the trend of artistic installations and creating engaging campaigns for their clients. - **Event Management:** Event management companies can benefit from the trend of multi-room exhibits by helping businesses in organizing interactive events for their stakeholders to showcase their annual reports. - **Finance and Accounting:** Financial and accounting firms can disrupt traditional annual reporting by leveraging the trend of concrete object representation and creating reports that are easier to understand through visual representation. ## Related on Trend Hunter - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Contemporary Material Exhibition Spaces](https://www.trendhunter.com/trends/material-exhibition-space.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Rejuvenated Former Bank Buildings](https://www.trendhunter.com/trends/former-bank-building.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Dynamic Mathematically Shaped Surfaces](https://www.trendhunter.com/trends/mathematically-shaped.md) - [Bank-Transformed Italian Restaurants](https://www.trendhunter.com/trends/lina-stores-1.md) - [Warm Office Interiors](https://www.trendhunter.com/trends/kinzo-architekten.md)